10 Common Website Accessibility Mistakes Indian Businesses Make: How to Fix Them

As India's digital landscape continues to grow, ensuring your website is accessible to all users, including those with disabilities, is crucial for not only ethical reasons but also for reaching a broader audience and staying ahead of the competition. At Cpluz, we've worked with numerous businesses in India to improve their website accessibility, and in this article, we'll outline the most common mistakes and how to rectify them.

A Strategic Cpluz Perspective

Think of website accessibility as the DNA of your business's digital presence. It's the underlying structure that determines how users interact with your brand. By incorporating accessibility, you're not just complying with regulations but also enhancing the user experience for everyone.

1. Insufficient Color Contrast

One of the most common mistakes is inadequate color contrast, making it difficult for users with visual impairments to distinguish between different elements. Ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for larger text (18pt or 14pt bold) against the background.

2. Inaccessible Forms

Forms can be a significant barrier for users with mobility or dexterity impairments. Provide clear and consistent labels, use descriptive text for buttons, and ensure keyboard-navigable form controls. Also, consider using auto-complete and providing instructions for complex forms.

3. Lack of Closed Captions and Audio Descriptions

Audio and video content should be accompanied by closed captions and audio descriptions for users who are deaf or hard of hearing and those with visual impairments. This enhances the overall user experience and is essential for compliance with accessibility standards.

4. Inaccessible Images

Images without alt text or with poor descriptions make it impossible for screen readers to convey the content. Always include descriptive alt text and consider providing long descriptions for complex images.

5. Poor Navigation and Information Architecture

A confusing or poorly organized website can hinder navigation for all users, especially those with cognitive or mobility impairments. Ensure a clear and consistent navigation structure, with logical headings and easy-to-use menus.

6. Failure to Provide Alternative Text for Charts and Graphs

Like images, charts and graphs without alternative text or descriptions are inaccessible to screen readers. Provide detailed descriptions of the content and ensure that the information can be understood without visual interpretation.

7. Not Making Keyboard Navigation Possible

Not allowing users to navigate through the website using a keyboard exclusively can exclude those with mobility or dexterity impairments. Ensure that all interactive elements can be accessed and used via keyboard only.

8. Not Using ARIA Attributes Correctly

ARIA (Accessible Rich Internet Applications) attributes help screen readers understand dynamic content. However, incorrect usage can lead to confusion. Ensure that ARIA attributes are used appropriately to provide a clear understanding of dynamic elements.

9. Inaccessible PDFs

PDFs can be a challenge for users with visual impairments if they are not created with accessibility in mind. Ensure that PDFs are tagged correctly, include alternative text for images, and have a logical reading order.

10. Not Conducting Regular Accessibility Audits

Regular accessibility audits are crucial to identify and fix issues before they become major barriers. Engage with accessibility professionals to conduct thorough audits and implement corrective measures.

Frequently Asked Questions

Q: Why is website accessibility important for my business?
A: Website accessibility is important for reaching a broader audience, enhancing the user experience, and staying compliant with accessibility standards.

Q: How can I ensure my website is accessible?
A: Regularly conduct accessibility audits, implement accessibility best practices, and engage with accessibility professionals to ensure your website meets the required standards.

Q: Will making my website accessible increase its loading time?
A: Implementing accessibility measures should not negatively impact loading times. In fact, a well-designed, accessible website can improve user experience and reduce bounce rates, potentially leading to faster loading times.

Q: Can I still achieve accessibility on my existing website?
A: Yes, accessibility can be implemented on an existing website. Start by identifying and addressing the most critical issues and work towards a comprehensive solution.

About the Author

Rajendaran is the Lead Digital Strategist at Cpluz, where he blends creative design with data-driven marketing strategies to help Indian businesses build powerful and profitable online presences. With years of experience in digital marketing and a passion for accessible design, Rajendaran brings a unique perspective to help businesses navigate the complexities of website accessibility.

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