10 Indian Brands That Redid Their Branding and Got It Right

Indian brands have long been associated with their bold identity and stunning designs. Establishing their presence in the competitive market, these brands have managed to create a lasting impact with their refreshing branding overhaul. Among them, Cpluz, a well-known Indian design house, has been helping businesses create meaningful brand-consumer connections through innovative designs since 1993.

Championing Brand Revival in India: A Look into 10 Brands

Over the years, India has witnessed numerous success stories of brands that braved the challenge of a total brand makeover. Here are 10 of the most striking tales of revamping their visual identities and roaring back into the market.

Reinvigorating the Brand Identity for Himsed

In a spirited campaign, the renowned Indian saree brand, Himsed, bid adieu to their long-standing logo. Adopting an elegant bird as their emblem, the brand exuded a sense of unpredictability and growth. Echoing the tagline 'Fly Higher,' this visual overhaul spearheaded their journey towards reinventing themselves in the Indian fashion scene.

WelcomHotel Residing in the Present

A major overhaul was needed for the iconic Bengali hotel, WelcomHotel. A vivid tone was introduced to make it feel modern and flamboyant, coupled with an interesting logo design. This spellbinding transformation uplifted the hotel's brand identity and welcomed the new generation of travelers across Bengal.

Levi's Attempts to Embrace the New

Clothing Brand Levi's embarked on a compelling quest to introduce their global young audience to the regional charm of India. Their overt 'Make Your Own Rules' attitude took Indian roots under its wing by reformating their logo and featuring vibrant consumer-driven campaigns. This detail went a long way in capturing the hearts of young Indians.

Shoe Brand-Xpersion-Bata

Bata, a running shoe brand, reimagined their brand identity with an accent on modernity. They settled for a streamlined logo and monochromatic color schemes. Bata took a daring step towards bridging the gap between old and new by acknowledging the nostalgia while offering a delineating visual experience for the contemporary consumers.

The Corporate Eyes for Hidesign

Pioneering in luxury leather goods and accessories, Hidesign underwent a refreshing revamp, seeing their journey to becoming a storied label in luxury. Elaborate typography and striking graphic elements unveiled their edited and polished image. A persuasive mix of sophistication and minimalism allowed Hidesign to create new and unexpected associations with their brand.

The Hepzibah Story of Reinvention and Rebirth

Hepzibah—a tea brand grounded in tradition through various relaunch campaigns—is a cherished example from Indian branding. The standout campaign, wowing audiences in the country, portrays the tea journey-from-farmlands-to-tables with vast nuanced storytelling and remains a stand-out campaign in branding histories.

The McLaren F1 Champions a New Style

The combined collaboration of a global technological giant and India's top formulators, Bath & Body Works, brought out a youth-inspired scent, launching in rural markets. Their stylish imprint on the brand identity, combined with their masterful positioning, allowed them to introduce a sensory adventure to the smaller Indian towns, further redefining their style

Raymond Cutting Age Function

Established as India's leading menswear brand, Raymond's makeover was an audacious approach to modernity. Dropping their usual constraint of tradition, they exemplified modernity effectively at play. Amplifying a luxurious vibe, the iconic tailor aimed at updating their representations of the finest male wardrobes across the country.

The Titan brand, once known for their iconic wristwatches, started its alliance with Hyderabad-based couturier, Zarina Hashmee. This line of Titan Wearables with glittering Islamic-inspired motifs transcended traditional brand boundaries, demonstrating Titan's readiness to explore new horizons in the ever-developing Indian market.

Spread for Nike

Global apparel giant Nike showcased one of their most astounding innovative advertisements for Indian audiences. The 'My Time Is Now' campaign had evocative posters that set independent India apart, historicizing everything as perfect multi-tasking products. Basing its advertising strategy on sports imagery paired with frontline Indian athletes, Nike was able to make big brand changes effortlessly.

Getting a Buy into Pantaloon

Indian retail store giant, Pantaloon, launched 'Future of Now,' which had 'Your right here. Inside you, outside you.' tagline retaining interest from the consumers in this era of omnichannel shopping. The brand gave a glowing makeover to their identity, tuning in to diverse customer tastes locally as well as globally.

Take a Page out of These Brands' Books

As with these stunning transformations, every brand possesses its inherent uniqueness and vision. A well-executed brand revamp primarily requires one to gain a sharp insight into the aspirations of their audience, while practicing a wholesome brand overhaul for themselves. Embracing bold new identities can help Indian brands triumph, creating a repertoire of innovative storytelling.

At Cpluz, we are primed for any creative challenge. With our experience and understanding of our market, we can elevate the branding of your business and give your image a new dimension. For professional, meaningful and engaging branding solutions in India, get in touch with Cpluz at info@cpluz.com or visit us at cpluz.com.