10 Indian Businesses That Redefined Branding with Graphic Design

Graphic design is a pivotal aspect of any business's branding strategy. The Indian market, with its vibrant culture and diverse industries, has witnessed numerous businesses leveraging graphic design to redefine their brand identity and establish a strong connection with consumers. This article delves into 10 Indian businesses that have successfully utilized graphic design to elevate their branding.

Cadal

Cadal, a Bengaluru-based brand, has made a name for itself through its innovative and modern take on graphic design. Found in 2013, Cadal offers a range of graphic design services, including logo design, branding, and brochure design, all tailored with a distinct creative touch.

Things [navigationNames]

Things [navigationNames], an innovative marketing and ad agency, is based in Mumbai. The agency has leveraged the power of graphic design to establish unique brand identities for its clients. Utilizing its in-house creative team, Things [navigationNames] seeks to push the boundaries of traditional marketing and advertising methods.

Engaged Ultimately

Engaged Ultimately, an Indian design studio based in Delhi, is renowned for its top-notch graphic designs. Adept at creating comprehensive brand experiences, the studio delivers graphic design services such as logo design, branding, and visual identity creation, enhancing brand recognition and resonance among consumers.

Glow‐lab

Glow‐lab, an Indo-German design consultancy based in Mumbai, specialises in graphic design, visual communication, and digital branding. Since its inception in 2005, Glow‐lab has worked with a diverse range of brands and clients across industries to create effective designs that foster lasting brand connections.

Airnow

Airnow, an innovative design consultancy based in Bengaluru, offers a wide array of graphic design services. Aiming to create and connect experiences through well-crafted design strategies, Airnow combines modern design principles with local sensibilities to create distinct brand identities for its clients.

Goast

Goast, an Indian product design centre located in Bengaluru, uses graphic design as a powerful tool to create engaging brand experiences. Backed by a team of experienced designers and strategists, Goast develops strategic design solutions that stimulate brand recognition and determine market trends.

Please Draw On It

Please Draw On It, a Mumbai-based design studio, specialises in crafting captivating visual identities for businesses and brands of all sizes. Found in 2013, the studio introduces an artistic twist to graphic design, utilising creative approaches to develop compelling brand designs that elevate client brands.

William Lawson Scotch

William Lawson Scotch, part of PMI India, leveraged the expertise of creative agency Ogilvy India and Ogilvy Design to launch a fresh brand revamp. An industry benchmark in its own right, the William Lawson Scotch revamp stands testament to the strategic and creative power of graphic design in creating memorable brand experiences.

Kingfisher Boil

Kingfisher Boil, a brand under the flagship of United Breweries, partnered with renowned design agency Out of The Blue (OOTB) to unveil a new brand identity through innovative graphic design. The result – an exciting mix of eye-catching visual elements and subtle brand narrative – repositions the brand firmly in line with today’s evolving consumer preferences.

Tata Motors' Tiago

Tata Motors - the esteemed car brand of India – has partnered with AC Pixel to design the memorable brand imagery of its popular car model, Tiago. By harnessing the potential of graphic design, Tata Motors has been able to evoke the fun and family aspect of the Tiago, appealing to consumers from all walks of life.

Conclusion

In the ever-evolving Indian market, offers like these brilliantly illustrate the pivotal role that graphic design plays in determining brand identity and shaping customer experiences. Graphic design, as seen in the creative brand reimagining of these Indian businesses, offers key opportunities for businesses seeking to carve out a distinct niche within their markets. At Cpluz, we strive to combine our expertise in branding and design to craft meaningful brand experiences, that help businesses forge lasting connections with their target audience. Contact Cpluz at info@cpluz.com or visit cpluz.com for exceptional graphic design services that keep your business at the forefront of the market.