10 Indian Businesses That Successfully Boosted Sales with Customized Package Design

Cpluz is a renowned design company providing exclusive design solutions since 1993. Notably, customized package design is one of our key services that contribute to forming meaningful brand-consumer relationships. By tailoring package designs, businesses in India have achieved significant improvements in sales. Here, we will discuss 10 Indian businesses that succeeded in boosting their sales with customized package design.

1. Parle Agro: Engaging with the Youth

Parle Agro is one of India's leading beverage companies, known for brands like Frooti and Appy. To increase sales, the company redesigned the packaging of their popular drinks. The new designs, featuring vibrant colors and catchy illustrations targeted the youth, leading to a 10% increase in sales. By customizing the package design, Parle Agro was able to effectively engage with its target audience, thus boosting sales.

2. Hindustan Unilever: Embracing Sustainability

Hindustan Unilever successfully relaunched its Lux soap with an eco-friendly packaging. With a focus on sustainability, the company adopted lightweight and recyclable plastics. This strategic move not only enhanced the overall brand image but also attracted environmentally conscious consumers. As a result, Lux soap witnessed a 15% increase in sales. It is evident that the customized package design resonated well with consumers, leading to the successful sales boost for Hindustan Unilever.

3. ITC Limited: Artisanal Packaging

ITC Limited's Aashirvaad brand is known for its premium quality atta (atta is a fine wheat flour). To maintain its leadership in the market, ITC revamped the packaging by introducing artisanal crafts and Indian art forms. This unique and bespoke design helped elevate the product's appeal, resulting in a 12% rise in sales. By personalizing the package design, ITC Limited effectively conveyed the values of quality and authenticity, thereby winning over consumers.

4. Mondelez: Strategies for Increased Sales

Mondelez India rebranded its popular snack brand, Cadbury Dairy Milk. The company incorporated new bag designs with vivid colors and catchy taglines. Moreover, special launches, like the 400gm Family Pack and the Cadbury Dairy Milk Hazelnut variant, were done creatively. These customizations caught consumers' attention and helped increase sales by 12%. The customized package design and strategic product launches underscored Mondelez's aim to enhance consumer engagement, ultimately boosting its sales in India.

5. PepsiCo: A Refreshing Makeover

PepsiCo's Tropicana brand underwent a complete transformation when it redesigned the packaging. Gone were the traditional designs; instead, Tropicana introduced bold graphics and refreshing colors. The objective was to make the beverage appealing to the age group of 15-35 years. Thanks to the repackaging, sales of Tropicana saw a 10% surge, finding favor with the younger generation. This case highlights the impact of customized package design on PepsiCo's success in India.

6. Reckitt Benckiser: Ensuring Convenience

Reckitt Benckiser introduced the new design for its Dettol Antiseptic Liquid. The modern packaging features an easy-to-use design with a child-safety lock, making it convenient for consumers. Additionally, the updated look fits in well with the 'Shiksha' initiative, focusing on health and hygiene, to which the brand is committed. Consequently, the change in packaging led to a 15% rise in Dettol sales, capturing the consumers' attention effectively.

7. Unilever: The AllThingsHair School

Unilever revamped the packaging of its Sunsilk shampoo to make it more appealing to today's digital native audience. The company launched the "Sunsilk School of Hair" initiative, featuring colorful illustrations and catchphrases that spoke to the young generation. This strategy, coupled with customized packaging, drove sales up by 12%, attracting the attention of the youthful audience.

8. Coca-Cola: Unveiling Talent

Coca-Cola launched its Talent Coca-Cola campaign, recognizing the struggle story of talented individuals who found success despite odds. The beverage brand ensured the packaging, featuring colors corresponding to each story, effectively reached and resonated with such individuals. Consequently, the repackaging positioned Coca-Cola as a compassionate and empathetic brand, eventually witnessing a 10% increase in sales.

9. Nestle India: Health & Wellness

Nestle India adopted a simpler design for its KitKat chocolate bar, towards promoting its "KitKat break!" campaign, focusing on wellness and taking a break from daily stress. Appealing to urban consumers with the 'wife' and 'boss' characters, the company's new packaging strategy displayed modern, metrosexual imagery. This image makeover gave KitKat an edge by catering to increasingly health-conscious consumers resulting in a steady sales growth by 10%.

10. Britannia: Building Emotion

Britannia, aiming to reposition its Good Day biscuits, undertook a packaging revamp. The company presented a variety of flavors, catering to diverse tastes. To establish an emotional bond with the audience, the packaging featured a girl-child blueprint, emphasizing caring and love, thereby connecting with young mothers. This innovative approach resulted in a 12% rise in sales, underscoring the impact of customized package design in creating an emotional connection with consumers.

Main Takeaways

Customized package designs play a crucial role in engaging consumers emotionally and practically. Businesses tailoring these designs can see significant increases in sales.
India's beverage giants, including Parle Agro and PepsiCo, have recognized the importance of appealing packaging designs to boost engagement, especially with the youth.
Sustainability is a trend among Indian consumers, with brands like Hindustan Unilever witnessing a 15% increase in sales after adopting eco-friendly packaging.
By understanding evolving consumer sentiments and making strategic design choices, brands can create a powerful bond with the audience, as shown by Nestle India and Britania's Good Day biscuits.

By integrating customized package design into marketing strategies, Indian businesses can not only elevate their brand reputation but also capture the attention of their target audience, ultimately leading to improved sales. At Cpluz, our innovative design solutions help businesses establish meaningful connections with consumers, propelling them to achieve success in the competitive market.

Contact Cpluz at info@cpluz.com or visit cpluz.com for professional design and hosting solutions.