10 Indian Businesses that Successfully Redesigned their Brands

Since its establishment in 1993 in India, Cpluz has been empowering businesses with meaningful brand-consumer connections through innovative design solutions. The company's extensive repertoire of services includes logo design, graphic design, web design, digital printing, and server hosting & management. Discover how ten Indian businesses have successfully redesigned their brands, leveraging the unique offerings of Cpluz.

1. Café Coffee Day - Revitalizing the Brand Identity

The bankruptcy of Café Coffee Day in 2020 came as a shock to the Indian cafe scene. A redesigned brand strategy and new logo, along with revamped packaging and store layouts, have since revitalized the brand. Introduced subtle improvements in the menu and a concentration on sustainable practices, Café Coffee Day appears to be on the road to recovery. This transformation exemplifies the importance of timely brand redesign for continued success.

Improvements Implemented

Logo and Packaging Design: An eco-friendly packaging redesign that improves consumer perception.
Menu Revamp: Simplified menu options to focus on core items, reducing customers' confusion.
Nurturing Sustainability: Emphasis on green initiatives, appealing to the environmentally conscious consumer.

2. Benetton - Revival through Minimalism

Benetton, a globally recognized fashion brand, took a step back from the "We, Onlus" campaign, which had become synonymous with the brand in the early 2000s. Their decision to retract the campaign, as well as focus on their core values and minimalistic logo, enhanced their appeal to the younger generation.

Key Design Modifications

Logo Redesign: Adopting a minimalist approach to their logo, moving away from hyper-colorful visuals.
Shift in Communication: Focusing on classic and timeless fashion designs rather than the loud, attention-seeking 'We, Onlus' campaign.

3. Coke Rebrand - Reinforcing its Brand Identity

In 2018, Coca-Cola announced the brand redesign, scrapping almost half of their 500 brands in India. The two-bottle-with-one-lid packaging, or the "Shared Bottle," was introduced as part of their sustainable branding initiative. The unique packaging design would serve as an emotional reminder of shared moment values between consumers.

Brand Revamp Strategies

Iconic Bottle Recognition: Modernizing their iconic bottle design, including encouraging the public to participate in a painting competition featuring the redesigned bottle.
Digital isn't New, Familiar Isn't Humble: Leveraging a mixture of on-trade and off-trade channels to create societal awareness.

4. Cred - The Innovative Digital Feature That Changed Everything

Cred, authorized to service premium credit card holders, grew and evolved by successfully integrating innovation to its brand. By introducing key services like Co-powered from State Bank of India, it strengthened consumer perception and trust thereby securing its place in the digital world.

Strategies Implemented

Hypothesis Testing & Feedback-Based Decisions: Encouraging users to provide feedback to improve the application based on their needs.
Keeping Up With the Pace: Launching new features like desired experiences from insurance &offering rewards for delivery experiences, hospitality and travel.

5. Myntra's More Than Just A Fashion Store

Myntra, one of the leading fashion retailers, took significant strides in medical science and consumer care with vast improvements by fulfilling the more needs of its customer through the 'Myntra Yours Truly' segment building stronger customer relationships.

Strategies Adopted

Myntra Yours Truly: In-depth personal styling session driven by rising demand for fashion consultation for creating customized looks.
MyMyntra Programme: Customized program offering exclusive discounts, tracking of orders, cashback upon personal referrals.

6. Puma Shares the Fashion Value of Innovation, Innovation, Innovation

By embracing its bold new campaign 'Alive In This City,' Puma focused on self-expression through innovative design and storytelling. Puma collaborated with artists, documenting their city life ideas in 'Alive in This City' and collaborated with Indian shooter, Manu Bhaker to prove fashion blends with function. This demonstrated a brand's potential for constant innovation.

Key Campaign Themes

Mecánica Studios Collaboration: An emphasis on creative visual expressions of the Delhi India landscape while blazing the tales of Indian Fashion.
Manu Bhaker's Shooting Range Campaign: Matching performance gear to help athletes and consumers tackle their goals while embodying the spirit of self-expression.

7. Vodafone - The New Age Rebranding

Vodafone's disruptive rebranding, Vodafone IPL 2019, drove stringent improvements in their image. Vodafone sought drastic redesign of their outlets, harnessing uniqueness to differentiate themselves from competitors. The company prioritized fast and convenient service, achieving an unforgettable in-store shopping experience for customers.

Redesign Initiatives

Store Redesign and Revamp: Reducing overcrowding of Vodafone Stores by maximizing the available floor space while improving consumer service.
Upgrade of Vodafone Application: the user-friendly mobile application introduced for easy bill payments, upgrades & purchasing of plans on the go

8. Amul's A2 Milk Raises The Brand Status

Amul successfully restructured their brand image through Amul A2 Milk, taking initiatives to launch its packaged A2 milk – 'A2 Ghee' and 'A2 Paneer'. This move aimed to cultivate awareness of healthier and hygienic A2 milk.

Brand Repositioning Strategies

Positioning A2 Milk as Healthy Option: differentiating it from traditional A1 milk through unique practices, producing high-quality milk.

9. handshake or Myntra Cashless Store - Pure Development of Indian E-commerce Space

Myntra Cashless store, an innovative venture with ICICI Bank, has catered to the higher dependence on cashless transactions in today's modern consumer world. With timely restocking and assuring premium quality, Myntra Cashless stores have propelled Indian commerce upwards, ensuring a steady market demand.

Initiatives Adopted

First-of-Its-Kind Payment Solutions: Myntra partnered with ICICI Banks to connect bank's 650+ branches to make shopping a prompt cashless experience.

10. Penguin Cafe - From Designing Books to the World of Eco-Friendly Challenges

Penguin Café, winner of ‘Best Interior Design' award from nap team moved away from only publishing books, embracing creativity by pervading sustainability and growth as their top priorities. Their beautifully crafted interior denotes the shift towards focusing on visual sustainability and a minimized ecological footprint.

Key Redesign Strategies

Interior Redesign and Sourcing: Promoting local and eco-friendly materials emblazoned with the inspirational thinking that restaurants should focus on giving back to the planet.
Eco-Friendly Practices: Coca-Cola and eco-friendly plant-based bottles took centre stage with the launch of PlantBottle - the world's first recyclable plant-based plastic bottle.

Conclusion

The ten businesses mentioned above successfully redesigned their brand identities, adopting various initiatives, marketing strategies, and trend shifts. From Café Coffee Days revamped packaging to Amul's A2 milk product line, these companies have set examples of incorporating embrace change in the fast-paced world of business. For more information about how to redesign your brand or pursue innovative design, we invite you to visit us at Cpluz for interactive communication leading towards transitioning your business into leading with growth.

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