10 Innovative Indian Branding Designs & Their Impact

In today's digitally-led world, innovative branding designs have become vital for businesses to create a lasting impression on their audience. India, with its rich history and diverse art forms, has been at the forefront of developing imaginative branding concepts. Talented designers and creative studios, such as Cpluz, have pushed the boundaries of branding in India with their groundbreaking work over the years. This article explores 10 innovative Indian branding designs, their creators, and their significant impact.

1. Abbayi (Thums Up's Regional Avatar)

Launched in 2019, Abbayi is a regional branding initiative by Thums Up, a renowned beverage brand in India. Developed by Taproot Dentsu, Abbayi emerged as a personal assistant transforming into a Thums Up bottle with a smile, addressing the Indian consumers' love for regional and colloquial languages. Abbayi has contributed to expanding Thums Up's regional footprint and building a stronger bond with Indian consumers.

2. Adidas X Parley - Stadion

Adidas X Parley Stadion, designed by Ogilvy Mumbai and Parley for the Oceans, is a football kit made entirely from upcycled ocean plastic waste. Launched in 2017, this innovative design captures the essence of environmentally sustainable practices and raises awareness about the detrimental effects of ocean pollution. It has set a trend in eco-friendly sports marketing and inspired other brands to follow suit.

3. Fossil Machine

Fossil Machine, created by Fossil India, showcases a three-part branding narrative conveying the idea of "pre-owned." The campaign, led by Saatchi & Saatchi, features bold visuals and a compelling storytelling approach. Machine resulted in Fossil witnessing an increase in sales by 150% due to its outstanding messaging and visual appeal.

4. Dove Real Beauty Paper

Ushering change in the conventional advertising world, Dove's "Real Beauty Paper" campaign sought to liberate women from unrealistic beauty standards. Rajiv Venkayya-led DDB Mudra Group envisioned a world where women, irrespective of age, ethnicity, or body type, could feel beautiful. The campaign signifies Dove's ongoing commitment to nurturing self-esteem and inner beauty, shaping the narrative of beauty boundaries.

5. The Mountain Co. Summit Utho

The Mountain Co.'s "Summit Utho" campaign resulted from a creative partnership between Wizspk and The Mountain Co. Launched in 2019, the initiative aims at empowering underprivileged girls to pursue their dreams, specifically in sports. By painting motivational murals in girls' schools, the campaign has positively impacted numerous lives, fostering gender equality and imparting valuable life lessons.

6. Laundromat Project

McVitie's Laundromat Project, spearheaded by Ogilvy, was an eye-catching out-of-home campaign spread across Delhi. Using the Delhi Metro walls as the canvas, the project unveiled the lighter side of life by transforming rows of monotone metro panels into colorful illustrations of". Delhiites in the city of gardens, gardens in Delhi". The campaign fostered an uplifting environment and left an indelible impact on the city.

7. The Future Of Bollywood

Conceptualized by Wieden+Kennedy and executed by global giant Universal Music Group, "The Future Of Bollywood" delves into India's evolving music scene, especially Bollywood, by highlighting up-and-coming artists. The campaign features a collection of adeptly curated playlists, delivering both recognizable and comparatively lesser-known tracks, and has augmented the audience's love for Bollywood in India.

8. Fair & Lovely to Glow

Unilever's reimagining of the skincare brand as Glow & Lovely, born through Wunderman Thompson, marked a memorable shift in advertising - moving away from the 'fair is lovely' mind-set towards a more inclusive, empowering approach. This strategic and innovative move brought greater acceptance and a sense of pride in one's natural beauty, changing the narrative of skin tone preferences in society.

9. Walkerville IPA

Bira 91's Walkerville IPA, an internationally brewed Delhi beer, aimed to challenge conventional beer preferences with its favoured European taste. The launch campaign, designed by Publicis Worldwide, aimed at highlighting the beer-drinking habits of the younger generation, leading to Bira realizing its highest sale yearly.

10. Khaana Daam Daar

Quikr's|Khaana Daam Daar' campaign by Saatchi & Saatchi, engaging contest for daily meals hints at the need of three basic necessities for a perfect meal while subtly raising Quikr's prompt verified home service for culinary convenience and time reasons. With a MX 200 million marketing budget spent on TVC, films, and83700 stores collaborations, Kkaana Daam Daar became the top campaign of 2021 (exchange4media report).

Conclusion

In this ever-evolving world of branding and marketing, companies such as Cpluz and their skilled designers continually explore innovative meanings behind the brand and meaningful audience connections. The mentioned campaigns raise awareness about social issues, embrace sustainable practices, and bring storytelling to life. Combined, these landmark branding strategies demonstrate the essence of Indian branding designs and their broader impact, setting a standard for all emerging brands to follow suit.

Contact Cpluz

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