10 Inspirational Examples of Corporate Videos that Nailed Motion Graphics

When it comes to telling a brand's story and presenting information in a visually appealing manner, corporate videos that incorporate motion graphics are increasingly becoming the go-to choice. In this article, we'll explore ten inspirational examples of corporate videos that effectively utilized motion graphics to captivate audiences and effectively convey their messages.

1. Google's Rebranding Video

Google's rebranding video from 2015 is a perfect example of how motion graphics can be used to retell a brand's history and convey the company's values. The video is comprehensive, visually appealing, and communicates Google's mission in a clear and concise manner.

2. RSA's Animated Explainer Series

UK-based creative agency, RSA, has developed a series of animated explainer videos that aim to educate and engage audiences on topics such as innovation, creativity, and leadership. The videos are aesthetically pleasing and communicate complex ideas in an easy-to-understand format.

Motion Graphics in Corporate storytelling

Corporate videos that successfully incorporate motion graphics not only enhance the viewer's experience, but they also enable businesses to present information in a more engaging and memorable way. Effective motion graphics can help convey complex ideas in an easily digestible format, making the content more shareable and impactful.

3. The Power of Innovation by Intel

Intel's inspiring video, 'The Power of Innovation,' highlights the importance of innovation in transforming our world. The video combines emotional storytelling with stunning visuals, demonstrating how motion graphics can be used to build a strong connection with the audience and leave a lasting impression.

4. Evidation Health's Explainer Video

Evidation Health's explainer video is a great example of how motion graphics can be applied to healthcare. The video effectively communicates the company's mission of using data-driven insights to improve healthcare outcomes, while also demonstrating the potential of motion graphics in diverse industries.

5. The Unreasonable Slave of Export Barcoding

This animation by Export Barcoding combines motion graphics with humor to communicate the importance of barcoding in the shipping industry. The video is enjoyable, engaging, and highlights the potential of motion graphics to entertain while also conveying valuable information.

6. Global Medical Response's Rebranding Animation

Global Medical Response's rebranding animation combines moving visuals with a clear and concise message to convey the company's transformation and mission. The video is visually appealing and effectively communicates the organization's values and goals.

7. Forevernet's Custom Explainer video

Forevernet's explainer video is an excellent example of how motion graphics can be customized to suit the unique needs and objectives of a brand. The video communicates the company's services in a clear and engaging manner, while also showcasing the variety of motion graphics styles and techniques available for creating corporate videos.

8. SmartBear Software's Animated Explainer Video

SmartBear Software's animated explainer video communicates the 'what' and 'why' of the company's products in an engaging and informative way. The video is visually appealing, easy to follow, and demonstrates the effectiveness of motion graphics in presenting complex information in a simple format.

9. The Digital DNA of Adidas

Adidas' 'The Digital DNA of Adidas' video combines motion graphics with stunning visuals to tell the story of the company's digital transformation. The video is visually striking and effectively communicates Adidas' commitment to innovation and digital growth.

10. MetLife's Medicare Supplement Video

MetLife's Medicare Supplement video is an example of how motion graphics can be used to simplify complex information and engage audiences. The video communicates the benefits of MetLife's Medicare Supplement plans in a clear and concise manner, while also demonstrating the potential of motion graphics to enhance the viewer's experience.

Conclusion

From rebranding and explainer videos to animated storytelling, these corporate videos showcase the versatility and effectiveness of motion graphics in captivated audiences and effectively conveying brand messages. Whether you're looking to launch a new product, rebrand your company, or explore innovative ways to engage your audience, motion graphics offer a plethora of creative possibilities.

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