10 Unconventional SEO Techniques That Actually Work for Indian Businesses

Indian businesses have been increasingly adopting unconventional SEO techniques to get ahead in the ever-evolving digital landscape. These methods may stray from the traditional norm, but they are backed by data and have proven to positively impact search engine rankings and website traffic. In this article, we will delve into ten such SEO techniques that Indian businesses can find useful.

1. Using Long-Tail Keywords Strategicely

While targeting primary keywords always remains essential, incorporating long-tail keywords can greatly improve the relevance of content and the organic search traffic it receives. By leveraging these less competitive phrases, businesses can also ensure higher conversion rates and establish a strong local presence. At Cpluz, we can help Indian businesses identify the right long-tail keywords and strategize their implementation.

2. Image Search Optimisation

3. Creating High-Quality Infographics

Infographics have become a popular way to present complex information in an easily digestible format. Indian businesses can capitalise on this trend by creating high-quality infographics that delve into industry-specific data, trends, or insights. Infographics not only provide a form of visual storytelling, but they are more likely to be shared, backlink potential, and indirectly boost search engine rankings.

4. Leverage Local SEO with Google My Business

New real-world trends such as voice search and near-me searches signify the growing importance of local SEO. By claiming and optimising their Google My Business listings, businesses in India ensure their visibility on search engines and maps, turning into invaluable marketing tools.

5. Building Relationships with Influencers

Influencer marketing, as opposed to traditional SEO techniques, is rapidly evolving into an important step for businesses. Partnering with relevant, well-known, and respected influencers in the industry can generate genuine quality backlinks while demonstrating brand authority and amplifying the brand's reach.

6. Performing Proper Website Speed Optimisation

Website speed is an oft-overlooked SEO factor, although it significantly impacts user experience and search engine rankings. Slow-loading websites not only scare off potential customers but are also penalised by search engines. At Cpluz, we provide extensive website speed enhancement services using cloud hosting, server optimisation, and premium tools, to ensure Indian businesses experience minimum load times and maximum user engagement.

7. Engaging in Regular Content Repurposing

Indian businesses can breathe new life into tedious SEO processes by repurposing their existing content. This can be achieved by converting blog posts articles into videos, infographics, or email newsletters. Not only does this save valuable time and energy, but also leads to creating additional opportunity for backlinks and growth.

8. Crafting Product Title Specific Splash Pages

A well-designed product page can significantly boost conversion rates and improve your online store's SEO. By creating detailed, product-specific splash pages that include targeted primary and long-tail keywords within the content, meta description, and title tags, businesses can monitor user behaviour, refine their SEO efforts, and enhance the overall shopping experience.

9. Incorporating Local Content into Blog Posts

Indian businesses need to ensure that their content reflects their local audience's interests and values. By creating blog posts that incorporate local events, traditions, or cultural differences, businesses can effortlessly establish a strong sense of community and significantly improve their local search rankings.

10. Creating Quality, Shareable, On-Page Content

Quality content can have a tangible impact on search engine rankings, but it's equally important for businesses in India to ensure that it resonates with and encourages sharing amont their audience. This can be achieved by using engaging headlines, creating an emotional connection with the audience, and consistently pushing boundaries to produce remarkable content.

In conclusion, these unconventional yet effective SEO techniques can give Indian businesses a distinctive edge in the highly competitive market today. However, it is imperative for businesses to remember that building effective SEO strategies require an evidence-based approach, albeit foundational technical SEO and reliable data analysis. At Cpluz, we offer an extensive range of SEO services that cater to the diverse needs of Indian businesses, including not just these unconventional techniques but also comprehensive technical audits, semantic core development, and high-quality content creation. For more information, feel free to reach out to us at info@cpluz.com or to visit us on cpluz.com.