15 Iconic Indian Branding Elements Redesigned with Modern Graphic Design

In the dynamic world of branding, the line between tradition and innovation often blurs. India, a land of rich culture and diverse traditions, is no exception. Over the years, several iconic brands have emerged, portraying India's heritage on a global platform. At Cpluz, our team of adept graphic designers masterfully pair tradition with modernity to reimagine these branding elements, ensuring they remain timeless yet resonate with contemporary audiences.

1. Indian Railway Logo

The Indian Railways logo has been a symbol of this iconic public transportation system since 2002. Our designers have revised the logo to feature a stylized train combination symbol, highlighting the department's advancement towards digitalized services while retaining the essence of the railways.

2. Dena Bank Logo

Dena Bank, one of India's most historic banks, introduced its current logo in 2017. Our designers opted for a color scheme shift, providing a cleaner and modernized look by conserving the traditional elements that bind the bank to its past.

3. Railtel Logo

Railtel, a joint venture of Indian Railways, addresses the telecommunication requirements of various Railways and Government organizations. To symbolize modern connectivity, our designers have revamped the Railtel logo to represent a futuristic communication framework.

4. MCL Logo

The Mahanadi Coalfields Limited (MCL) is a leading coal-producing company in India. Our redesign maintains the coal element, updating the visual language with a more streamlined approach. This allows for a stronger, more modern interpretation of the brand.

5. NIN Logo

The National Institute of Nutrition (NIN) is one of the premier national institutions for research in nutrition and related sciences in India. Cpluz designers attend to the task of revitalizing the logo while encapsulating the traditional elements, resulting in a stronger, simplified modern design.

6. Indian Institute of Crop Processing Technology Logo

IICPT is a pioneer in processing, preservation, and value addition of agricultural produce. Our designers sought to modernize the logo, clearly reflecting the field of research and crop processing, while retaining the essence that encapsulates innovation and development.

7. Indian Green Building Council Logo

IGBC is an industry body to promote green building practices in India. Our skilled designers reimagined the logo to better project the message of sustainable development and care for the environment, further establishing its relevance in a modern context.

8. TERI Logo

The Energy and Resources Institute (TERI) is an research institute that conducts research in the areas of energy, environment, forestry, ocean, and other areas. Our designers restructured the TERI logo to represent evolution and adaptation to the current global environmental concerns.

9. Indian Olympic Association Logo

The Indian Olympic Association (IOA) is the apex body of the Olympic Movement in India. Our fresh approach modernizes the logo— consisting of the Khel Ratna Award, mountaineer Birensen, and stripes--while paying homage to Indian Olympic history.

10. Family Court Brand Identity

The Family Court brand identity represents and embodies the guiding principles of law and justice within a peaceful family setting. Our team brought the brand towards a modern era through a refined design approach while preserving its integrity.

11. Rajasthan Rajya Vidyut Prasaran Nigam Logo

RRVPNL is one of the power utilities of the state that handles generation, transmission, and distribution of electricity in Rajasthan. Our redesign maintains the key elements, integrating them with modern design principles for a refreshed, professional brand image.

12. Assam State Disaster Management Authority Logo

ASDMA works on disaster management and mitigation strategies in Assam, and our designers has brought the logo in line with contemporary design while ensuring that the core elements retain their symbolic significance in disaster response efforts.

13. Power Grid Corporation of India Limited Logo

PGCIL is responsible for transmission of about 50% of the total power generated in India. Our designers redesigned the logo, giving it a more angular approach to convey the company's forward-thinking approach and adaptability.

14. Sula Vineyards Logo

Sula Vineyards is an Indian winery, one of the leading wineries in the Indian wine industry. Our modern graphic design for the logo brings a more intricate, sophisticated feel while staying true to the vineyard's tectual roots.

15. Chhayamani Hotels and Nat-Well Measures Conceptual Logo

The Chhayamani Hotels and Nat-Well Measures Conceptual logo find inspiration in nature and traditional Indian craftsmanship. Our design approach is grounded in creating a relaxed and soothing atmosphere through a design certainty and balancing harmony.

At Cpluz, an anniversary spanning over three decades, we have had the opportunity to interpret and redefine various branding elements through the modern lens. By combining heritage with cutting-edge graphic design skills, we ensure that these iconic Indian branding elements continue to captivate audiences in the future while remaining true to their roots.

To learn more about innovative design or to collaborate on your next branding project, please contact us at info@cpluz.com or visit cpluz.com for professional guidance and comprehensive solutions.