2019 India-Specific SEO Strategies for Bumper Traffic and Sales

As India continues to emerge as a competitive market in the global B2B and B2C landscape, a well-crafted SEO strategy becomes indispensable for businesses aiming to increase their visibility and traffic. In the past year, India-specific SEO has witnessed an unprecedented surge, with relevant tweaks in algorithm updates, changes in user behavior, and the increasing relevance of emerging technologies. In this article, we will discuss the most vital India-specific SEO strategies of 2019 tailored to drive bumper traffic and sales for your business.

1. Local Language Optimization: Leveraging Regional Languages for Better Search Visibility

India is multilingual and multi-cultural, comprising 22 recognized languages and over 19,000 dialects. The vastness of India's linguistic diversity, especially in Tier II and Tier III cities, makes it essential to adopt a multi-language SEO strategy. Local language optimization involves creating content in a mix of regional languages such as Hindi, Marathi, and Tamil. A study by Systweak revealed that users prefer to search in their native language, and this trend is expected to continue in the future. Therefore, it will be beneficial to optimize your website content for popular Indian languages to reach a broader audience and improve your search visibility.

2. Augment Voice Search Optimization: Preparing Your Website for Voice Traffic

The proliferation of voice assistants has led to an increase in voice search volume globally. India has witnessed a significant rise in voice search adoption, primarily due to increasing smartphone penetration and cheap alternatives like Google Assistant, Amazon Alexa, and Apple Siri. To accommodate voice search traffic, ensure that your website structure, content strategy, and meta tags align with conversational search phrases. This includes optimizing your content for long-tail keywords, embracing schema markup for featured snippets and optimizing for zero-click searches.

3. Influencer Collaboration: Building Trust and Credibility through Strategic Partnerships

India has witnessed a steep rise in the influencer marketing landscape. Influencers are constantly exploring fresh avenues and strategies to leverage their expanded audience base. Collaborating with influencers for SEO purposes is a rapid means of increasing credibility. By partnering with industry influencers or micro-influencers specializing in your product or service niche, you can leverage their followers to amplify social signals and build backlinks to your website.

4. Strategic Backlinks: Earning Links through Content Marketing and Relationship Building

Backlinks play a critical role in SEO, especially in India's competitive landscape. To optimize your backlink profile, engage in content marketing and relationship-building strategies. Concentrate on generating high-quality backlinks from authoritative .in/out (.co.in, .in, .org.in etc.) domains. Engaging with commercially relevant websites, including blogs and pertinent directories, can help eliminate linkeratum and rank you higher on SERPs. Additionally, promoting user-generated content and encouraging social media sharing can also contribute to an enhanced quality backlink portfolio.

5. Emphasize Mobile Optimization

Mobile Internet penetration has become a necessity in India, jumping from 33% in 2014 to an impressive 479 million mobile users in 2018. Mobile optimization ensures that content and websites display optimally on smaller screens. To achieve this, businesses need to minimize loaded scripts and stylesheets, optimize website speed, address viewport considerations, and apply responsive design principles. Doing so will result in improved user experience, social signals, and ultimately the reduction of organisational bounce rates.

6. High-Quality Content for India: Providing Value and Answers to Customers

India is significantly dependent on search engines for discovering products and services, and high-quality content can lead to an array of opportunities. The topic of high-quality content received emphasis globally in Google's 2019 algorithm update and can be expected to gain traction in the Indian SEO landscape as well. The content you publish should offer valuable insights, educational resources, and provide answers to recurring buyer queries. Moreover, embrace the concept of "E-A-T" and physically showcase your E-A-T in a community-driven, brick-and-mortar, or enterprise setting for credibility establishment.

7. Advanced Social Media Tagging and Mentions: Increasing Local Footprint

The ascent of social media platforms like Facebook, Twitter, Gmail and LinkedIn in India unveils ample local networking opportunities. Social media tagging and mentions offer businesses the chance to boost their social media presence and establish a robust local footprint. Businesses can target diverse social media channels and leverages them to advance their offline customer base and viral-image exposure. Engaging in social bookmarking strategies and GIS-based local SEO will also allow companies to tap into Google+'s local solution provider checkboxes extending geographic targeting for tapping premium clients.

8. Voice-Activated Device Discovery: Aiding Mobile Within Voice-Native Results

As the mobile internet penetration continues to penetrate the typical user's atmosphere, optimizations in voice results continue to be on the top list of SEO strategies in 2019, poised to materialize and expand voice-sharing statistics across the local Indian audience. Voice-activated devices can provide incredible business leverage in crucial niches, marketing plans for reaching amplified customer bases, and investment in voice search optimization practices render opportunities to leverage smartphones for ultra-targeted campaigns ensuring ROI-equipped SEO ingrained algorithms.

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Google ranks pages higher that appear knowingly better on factors such as logos on product pages, about-us authority, linked localization marketing, customer reviews for Audit SEO-less Domains to degrade better contributing stipends ranking while returning amplified offsite SEO wrapping healthy Google activities. By subscribing to authority optimization methodologies, key high-quality .in/out bonding do follow diversified incongruity checkpoints to imprudently rebrand on domains expecting B cracked high-quality "AAAAESS" campaigns gain worldwide economies for India thereby inundating a melting pod of notorious Domain possible Solutions technology-enabled link economy securing outright Consul capped highest liability score metric approximate securities credit ages with inherent energetic availability wholly··Stage.

10. Diversified Silent GEO-Tagged Strategies: Optimal CMO Process for Indians

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