2019's Top 5 Brand Revival Examples That You Can Learn From

Effective brand revival is a critical part of maintaining a strong presence in the market. It helps companies regain lost ground, reinvigorate brand perception and reconnect with their target audience. In 2019, several brands managed to pull off this challenging feat, drawing inspiration from the strategies they employed. Here are five revitalizing brand revival examples that can serve as guidance for businesses looking to rediscover themselves.

1. Coca-Cola: Making a Comeback with Emotional Connections

Coca-Cola, one of the oldest and most iconic brands, had fallen into a slump in recent years, struggling to stay relevant to the younger generation. In an effort to revitalize its image and rekindle consumer emotional connections, Coca-Cola invested in a global campaign called "Taste the Feeling." This strategy shifted the company's focus from just being a beverage brand to being a part of meaningful moments and special experiences. By doing so, Coca-Cola successfully reestablished itself as a nostalgic brand that is still capable of sparking joy.

Key Takeaway:

Focusing on emotional connections, rather than just product features, can help in establishing a deeper bond with the audience and making a brand more relatable.

2. Deodorant Brand, Old Spice: Using Humor to Rise from the Depths

Old Spice experienced a significant decline in sales a decade ago, but by 2019, the brand had managed to turns things around. Old Spice utilized humor and self-deprecation to remind its audience of its relevance and appeal. Through an onslaught of humorous ads featuring actor Isaiah Mustafa, Old Spice ultimately found a way to connect younger generations with a brand long associated with their fathers or grandfathers. This successful strategy clearly shows that embracing humor and self-awareness can help brands shed outdated perceptions and revitalize their image.

Key Takeaway:

Embracing humor and self-awareness can help brands connect with new audiences and avoid being associated with outdated stereotypes.

3. The Power of Storytelling with Absolut Vodka's "Absolut Art" Campaign

For more than four decades, Absolut Vodka had been marketing its product as a high-quality alcoholic beverage associated with sophistication and luxury. In 2019, the brand chose to strategically shift its focus towards becoming synonymous with art. The Absolut Art campaign utilized limited-edition bottle designs created by famous artists to highlight this new connection. This bold move revitalized the brand's image by making Absolut a player in the world of culture rather than just a drink.

Key Takeaway:

Associating a brand with art or culture can elevate its status beyond just a product, ultimately making it more memorable and desirable.

4. Kia's All-New Logo: Signaling Change and Modernity

Kia's transformation was initiated in 2019 with the introduction of a new logo, symbolizing a commitment to performance and sophisticated design. This bold brand refresh expressed Kia's dedication to operate within the global premium automobile market. The modern logo visually conveyed this change while also paying tribute to the brand's heritage, a smart move in reassuring current customers while attracting new ones.

Key Takeaway:

Updating a brand's logo can effectively signal modernity and change, making it relevant for a new audience while maintaining brand loyalty.

5. Dove's Focus Shift Towards Self-Love & Body Positivity

Dove has become a knock-out in the beauty business with its powerful human campaigns and diverse advertising efforts. Recognizing that beauty standards are evolving, Dove decided to focus on embracing real beauty and individuality. A notable brand revival example in 2019, Dove's strategy was centered around the theme of self-love & body positivity. By challenging traditional beauty norms and promoting self-esteem, Dove has positioned itself as a prominent brand dedicated to empowering women. This move didn't only capture the attention of the audience, but also demonstrated that brands can ethically promote themselves.

Key Takeaway:

Focusing on promoting individuality and self-love can generate a positive brand image and build long-term customer loyalty.

Conclusion

In conclusion, each of the five brand revival examples mentioned above exhibits a different approach to overcoming decline and staying competitive in the market. Whether it is making emotional connections, embracing humor, associating with culture, signaling change, or focusing on self-love, brands can use these strategies to rediscover their relevance and connect with their consumers in meaningful ways. Remember, brand revival involves assessing your brand's unique position within the market, understanding your target audience's needs, and adapting your offerings accordingly. With persistence and the right attitude, brands, no matter how old or dormant, can reignite their presence among consumers.

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