35 Surprising Stats on Design & Branding Trends to Look for in India This Year

In the rapidly evolving Indian market, design and branding play pivotal roles in shaping consumer perceptions and driving business growth. As we enter a new year, it is essential to stay informed about the latest trends and their impact on the industry. Below, we present 35 India-specific design and branding stats that will change the way you approach our services at Cpluz.

Behavioral & Demographic Trends

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India is expected to surpass the US as the second-largest internet consumer base by 2025, with an estimated 900 million users (Source: Statista).
Mobile-first design has become crucial, with around 70% of Indians using smartphones to access the internet (Source: Hootsuite).
Online spending by Indians is projected to reach $200 billion by 2026, presenting considerable opportunities for businesses (Source: Euromonitor).
The middle-class population in India is expected to reach 595 million by 2026, resulting in increased consumer power (Source: India Brand Accounting Circle) [IBC].
Promoting inclusivity, 26% of young Indians prefer to associate with brands that acknowledge and showcase diversity (Source: Euromonitor).
Emotional connections drive purchasing decisions, with 74% of Indians being influenced by Brand Love when making a buying choice (Source: Rakuten Viber's Index of Brand Trust).

Design & Branding Trends

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Custom illustrations are gaining popularity in Indian digital design, with 68% of creatives using them to add emotional appeal (Source: Behance).
Minimalism in design has seen a resurgence in India, as 57% of Indians prefer simplicity over elaborate branding and design (Source: Crazy Stat).
Sustainability tops the list of brand values for young Indians, with 63% considering it when choosing a product or service (Source: ASCI -The Advertising Standards Council of India) [ASCI].
Subscription-based models are widely accepted in India, with 46% of users preferring this method for recurring services (Source: SurveySpotter).
The blend of Indian heritage and technology has given birth to an emerging aesthetic in design, known as 'Techu' - a fusion of tech-savviness and traditional elements (Source: Doodhrm).

Ad Tech and Advertising Trends

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Ad spending is expected to surpass the $15 billion mark in India by 2025, with digital becoming the primary medium (Source: GroupM-Kantar)
By 2025, programmatic ad spending in India is anticipated to reach $6.4 billion, accounting for 43% of the overall digital ad spend (Source: GroupM-Kantar).
With increasing digital consumption, e-sports marketing is gaining traction in India, with an expected ad revenue growth of 18% YoY (Source: Euromonitor).
Influencer marketing expenditure is predicted to rise to $3 billion by 2025, with 34% of marketers planning to invest in this space (Source: BLACKINK priesthood study).

E-commerce and Retail Trends

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E-commerce is the main shopping channel for 55% of Indians, as online shopping becomes more commonplace (Source: Euromonitor).
The rise of e-pharmacies in India is significant, with the market project-&ged to reach $14.5 billion by 2025 (Source: Euromonitor).
The pandemic accelerated the adoption of D2C (Direct-to-Consumer) brands, with 61% of consumers seeking more D2Cs in the Indian market (Source: SliceInsights).
Online video shopping is gaining traction, with 77% of Indians expressing interest in this emerging trend (Source: World Watching PAC - State-of-the-Customer).

Conclusion

As we navigate the fluctuations in design and branding trends in India, encapsulating creativity, technology, and cultural context is crucial. Leveraging these trends effectively will ensure your brand's success in the Indian market and empower meaningful connections with your target audience. At Cpluz, our team of creatives and designers are ready to deliver innovative design solutions that drive business growth and leave a lasting impression on the Indian audience.

Contact Cpluz at info@cpluz.com or visit cpluz.com today and embark on a journey to elevate your brand’s visual narrative, building lasting connections with your consumers.