5 Iconic Logo Designs That Redesigned and Became Even Better

Logos are a representation of a brand. They symbolize the identity of a company and are indispensable in establishing meaningful connections between a brand and its consumers. In the realm of branding, logos hold immense significance as they are often the first point of contact between a brand and potential customers. At Cpluz, we understand the importance of logo design and how a well-designed logo can elevate a brand's image.

1.oven mitt's Hearth logo

The Hearth logo of oven mitts is a prime example of a logo redesign that became even better. The original logo featured an oven mitt holding a heart. However, within a year, the brand realized that the logo was not suitable for all platforms. Thus, they redesigned the logo. The renamed Hearth logo features a stylized flame icon surrounded by three horizontal lines that symbolize warmth. The geometric design lends itself well to various applications, making it a versatile and effective logo.

2.Coca-Cola's Script logo

The Coca-Cola logo has undergone numerous redesigns over the years, and each version has contributed to its iconic status. The most significant change happened in 1915, when the 'Script logo' was designed. This elegant script logo replaced the previous dynamic ribbon logo. The Serif-style script incorporates the brand name 'Coca-Cola' in a flowing, artistic script. The 1915 Script logo positioned Coca-Cola as a beverage for people of all age groups and continues to serve as the company's primary logo to date.

3.Apple's Ilustrador logo

When Apple first introduced the Macintosh computer in 1984, the computer company featured an apple with a bite taken out of it. In 1999, the company decided to redesign the logo as it became difficult to reproduce on various materials. Designer Robin Deffasiliecame up with the 'Ilustrador logo,' which is now known as the 'Fruit logo.' The modern apple logo features simple and spacious typography. The use of gray and white colors adds a touch of professionalism, making it a fitting representation for Apple's brand image.

4.Tropicana's Vector logo

Tropicana is a well-known brand in the fruit juice market, and its logo has undergone several redesigns to bolster its brand image. The iconic Tropicana carton featured an image of an orange with the brand name written in a casual, hand-drawn style. However, in 2009, the brand changed its logo to a sleek, modern design called the 'Vector logo.' The new logo is a stylized letter 'T', with some design elements of the original carton incorporated. The Tropicana Vector logo is versatile, visually appealing, and effectively represents the brand's brand values.

5.Nike's Trevor Jones logo

In 2004, Nike partnered with designer Trevor Jones to redesign their logo. During this collaboration, Trevor Jones simplified the logo, resulting in a striking, gradient-effect swoosh. This design was more dynamic and reflected the brand's focus on innovation and technology. The simplified design emphasizes the essence of Nike - speed. This changeover had a significant impact on the brand, increasing its brand recognition and making it a notable logo design in the history of rebranding.

Conclusion

In today's competitive market, a well-designed logo is critical to establishing a brand's identity. Companies must take note of how a well-crafted logo can influence consumer perception and contribute to its growth. At Cpluz, we have the expertise to help businesses create innovative logo designs that resonate with their consumers. Contact us at info@cpluz.com or visit cpluz.com for professional logo design services and make your brand stand out in the crowd.