5 Indian Businesses Who Redesigned Their Way to Success

From old-world charm to modern mastery, several Indian businesses have experienced the transformative power of redesign. Starting from small beginnings, these companies understood the need to evolve continuously and effectively leveraged redesign to propel themselves towards unprecedented success. In this article, we'll delve into the captivating stories of five such trailblazers, each armed with a remarkable story of rise to fame through branding, design, and innovation.

1. Jubilant FoodWorks – Breathing Life into Domino's in India

Started by two entrepreneurs in Pune, Jubilant FoodWorks is the master franchisee for Domino's Pizza in India, Nepal, and Sri Lanka. Their foray into the Indian market was not an easy ride. Teaching the pizza-to-the-doorstep experience to the Indian palate required overcoming a few challenges. They underwent an extensive redesign process, amid indigenizing content, menus, and the overall cuisine, they invited locals to test their formulae. Within a short span, Domino's acquired an impressive fan base across the nation, an accomplishment solely resultant from their meticulous redesign exercise.

2. Tata Motors – The Deltas and Indicas Impact on Reinvigorizing the Indian Automobile Market

Tata Motors continues to be one of the most revered entities of India's business landscape. However, before the era of the Ace, Nano, and Xenon, it struggled to match the global standards of quality and design. Tata Motors embarked on a journey of reimagining and redesigning, marking the beginning of the end of their crisis. This exhaustive overhaul gave birth to the Indica and the Delta. These redesigned models soon gained widespread recognition and commendation for their understated yet advanced designs which substantially helped to reinvigorate the Indian automobile market.

3. Lupin – The Power of Innovation in the Healthcare Sector

Established in 1968, Lupin has grown to become a world-renowned specialty pharmaceutical company. Throughout their trajectory of growth, Lupin was not shy in experimenting and redesigning their approach towards medical care. Pursuing a difficult route, Lupin aimed at bridging the gap between manufacturing high-quality, affordable drugs with advanced R&D backed by latest technology. Their thought process, wedded with relentless efforts, bore fruit, and indeed, 'Rise with Lupin' became the anthem for the Indian pharmaceutical industry.

4. KFC – The Reluctant yet Political Correct Step towards Rebranding

The story of KFC in India possesses more twists and turns than what initial appearances suggest. First entering the market in 1995, KFC didn't gain the desired traction. Subsequent to their redesigning efforts, KFC aimed at customizing its menu, keeping in mind the Indian’s prayer based dietary preferences. Also, they ensured that the chicken served was halal and vegetarian options were introduced. This careful redesigning crusade paid off when the brand started gaining credibility. Offering personalization in their food served coupled with religious convictions made KFC a plausible restaurant for patrons across the spectrum of diverse beliefs.

5. Adidas in India - Changanacherry CMB Running Shoes and its Legacy

The history of Adidas in India is an extraordinary tale of a lustrous brand's conquest to make its mark on every Indian foot. Driven by its devotion to create heritage products, Adidas delved into research, to understand India's running industry. They crafted the Changanacherry CMB Shoe for marathon runners across the nation. This groundwork laid the foundation for Adidas' popularity in India, which substantially rose with time. Adidas was extremely cautious while unleashing the new rebranded shoe globally with well-planned marketing techniques and fashion trends incorporated smartly into the new shoe. This step ended up as a winning move that granted Adidas the respect and love of the running aficionados from the Indian sports fraternity.

In conclusion, as evident from the blend of experience, challenges, and success in the stories narrated, redesign has profoundly shaped the Indian business landscape. Every company, with an existing blueprint, must stay receptive and adapt to the changing environment to grow continuously. Cpluz, with its avant-garde designs and commitment to evolve, is ready to help any business adapt to an ever-evolving market scenario. Contact us at info@cpluz.com or visit cpluz.com for redefining your business the Correct way.