5 Things Your Website Designer Should Tell You, but Probably Won't

5 Things Your Website Designer Should Tell You, but Probably Won't

Your website is a crucial part of your company's online presence, representing your brand and serving as a gateway for potential customers to learn about your products and services. While you entrust your website designer with the task of creating a visually appealing and functional website, there are several vital aspects they might overlook. In this article, we will discuss five essential things your website designer should mention, but often doesn't.

1. Website Accessibility and Compliance

Ensuring your website is accessible to everyone, including individuals with disabilities, is a critical aspect of web design. The Web Content Accessibility Guidelines (WCAG) provide a set of standards for designers to follow. However, incorporating these standards might require additional costs and time. It's crucial for your website designer to discuss the importance of accessibility and the steps they will take to achieve it, preferably aligning with WCAG 2.1 or the latest version.

2. Mobile-Friendliness and Responsive Design

A responsive website design that adapts seamlessly to various screen sizes and devices is a must in today's digital landscape. Not only does it improve user navigation and experience, but it also enhances your website's search engine rankings. Unfortunately, designers might overlook the importance of mobile-friendliness and focus solely on aesthetics. Ensure your designer prioritizes responsive design to cater to a broad user base.

3. Website Security and Maintenance

Website security is a series of ongoing processes that protect your site from various threats and vulnerabilities. It involves regular updates, backups, and fixing security loopholes. Most website designers might not explicitly communicate the maintenance requirements your site needs to stay secure. Therefore, it's essential to understand the security measures your designer will implement and how maintenance will be handled once the project is completed.

4. Content Strategy and Management

Having a comprehensive content strategy is vital to attract and engage your target audience. This includes creating engaging copy, structuring your content in an easily digestible manner, and optimizing it for search engines. Sometimes, website designers might not emphasize the importance of a content strategy or overlook including CMS training in their scope. Ensure your designer explains how they will help you develop and implement a content strategy that drives website success.

5. Performance Metrics and Analytics

Conducting thorough website performance analysis is crucial for understanding how your website is serving your business goals. This includes monitoring metrics such as website speed, bounce rate, time spent on the site, and conversion rates. Unfortunately, designers might not provide insights on how to assess these metrics or neglect setting up Google Analytics. Make sure your designer discusses performance tracking and sets up analytics tools to measure and improve your website's effectiveness.

By being aware of these often-overlooked aspects, you can ensure your website designer equips you to make an informed decision about investing in the best situation for your business. Moreover, it is advisable to select a designer that can be a long-term partner to monitor these factors as your website grows.

Contact Cpluz at info@cpluz.com or visit cpluz.com for expert website design and hosting solutions that consider these crucial factors.