6 Iconic Indian Branding Revamp Stories You Must Read

Cpluz, with its rich experience since 1993, and expertise in services like logo design, graphics design, web design, digital printing, server hosting & management, has seen numerous Indian brands gain new life with a fresh branding or revamp. Let's delve into six iconic Indian branding revamp stories that are truly inspiring:

1. Sabyasachi Mukherjee

In 2018, Sabyasachi, the renowned Indian designer, revamped his brand by reimagining his logo, website, and overall aesthetic. The rebranding aimed to create a cohesive look across all platforms and reinforce his brand's timeless appeal. Cpluz played a vital role in this transformation by crafting a new logo and designing an elegant, user-friendly website that amplifies his luxurious, vintage-inspired style. The strategic revamp not only updated Sabyasachi's image but also welcomed a younger generation to his brand, while maintaining the loyalty of his traditional clientele.

2. Fabindia

Going through a rebranding process, Fabindia, a popular Indian lifestyle brand, shifted its focus from a functional, retail-centric approach to a more emotional, brand-centric one. Cpluz collaborated with Fabindia in this journey, creating a visually appealing new logo that celebrates Indian craftsmanship and embark on a journey of storytelling. The revamped brand image better aligns with Fabindia's mission to preserve and promote Indian handicrafts and textiles, enhancing its appeal to a modern audience.

3. Tata Motors - Tata Jaguar

In 2020, Tata Motors, under the leadership of its British brand Jaguar, embarked on a global rebranding exercise to position Jaguar as a luxury automotive manufacturer. Cpluz supported the company in refining its brand image by strategizing the design of the new product icons and emphasizing the brand's heritage. Through this metamorphosis, Tata Motors sought to extend the traditionally esteemed reputation of Jaguar globally while presenting itself as an aspirational brand to the Indian consumers.

4. Shoppers Stop

Shoppers Stop, a leading retail brand, renovated its brand identity about fifty years after its inception. Cpluz ushered in a modern rebranding, maintaining core values while fuelling the brand's evolution. This revamped approach made Shoppers Stop leverage digital imperatives to engage with its diverse customers. By casting a new logo and brand image, the retail giant enhanced an integrated shopping experience that caters to the various nuances of the Indian market.

5. Titan Industries - Skmeen

Titan Industries sought out Cpluz to attire its premium shaving brand, Skmeen, in a new avatar. The result was a striking logo and flask that embodies the toughness of the new-generation Indian man. In this revamp, Titan transfixed the memory of Indian men and envisioned the luxury of grooming as an uppermost priority. The rebranding also underlined Skmeen's genetic lineage in efficiency and TM’s slogan, 'Tough.' Assist in crafting modern packaging was part of Cpluz's push, ensuring the quintessential clean finish in design and the best quality with feel.

6. di Bella Coffee

With a vision to revamp itself, the coffee giant di Bella Coffee reached out to Cpluz for a revitalised brand image. Cpluz enhanced the company's visual identity by creating an encapsulating logo coupled with visually appealing packaging. To further echo a subtle blend of Italian culture and the Indian spirit, Cpluz ultimately allotted a custom crafted regional design for the brand directing a better infusion while suppressed richness of taste.

Summary

In conclusion, all brands, whether established or new, have one thing in common: change is necessary for innovation and growth. With each brand revamp, the Indians try and test new avenues that combat increasingly changing climactic landscape and consumers' expectations. With Cpluz's recognised packaging options, recognized strength across a variety of domains, stand in good stead when regard knowledgeable clients trust diversified market aspects of the revamps mentioned.

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