7 Deadly Sins of Print Design Indian Companies Make Every Day
Boost Indian print design with Cpluz, stopping common mistakes like irrelevant imagery, poor typography, inadequate color schemes, trendy yet timeless design, neglecting brand voice, insufficient content proofreading, and neglecting target audience understanding.
4 min readCpluz
The 7 Deadly Sins of Print Design in Indian Companies
As we tread into the era of digitalization, it is imperative for Indian companies to understand the significance of print design in their overall branding strategy. At Cpluz, with years of experience in logo design, graphic design, web design, and digital printing, we've compiled a list of 7 deadly sins that Indian companies commit every day when it comes to their print design.
Sin No. 1: Inconsistent Branding
Inconsistent branding is potentially one of the most disastrous errors Indian companies make in their print design. Every design from uniforms to stationary, packaging, promotional materials, and even online presence, should exhibit a cohesive visual representation of the brand. Any deviations can disrupt the consumer's perception of the brand, leading to a loss of trust and deviation from marketing goals.
Symptoms of Inconsistent Branding:
- Colors, fonts, and logos not accurately replicated across marketing materials
- Ignoring brand guidelines either due to ignorance or haste
Sin No. 2: Lack of Focus on Typography
Typography plays a crucial role in print design as it not only informs but also elicits an emotional response from the viewer. Inconsistent or poorly chosen typography can ruin even the most powerful message, amidst clutter. Indian companies often overlook the importance of typography, leading to a visually unappealing design.
Symptoms of Neglecting Typography:
- Choosing the wrong font type or size
- Igoring white space or line spacing
- Not adhering to a color scheme or contrast for text over background
Sin No. 3: Overstuffing Information
Too much information in an advertisement, brochure, or other prints can overwhelm the reader, causing them to lose interest quickly. The goal of any print design is to capture the reader's attention, not to club too much information that confuses them. Indian companies often fall into the trap of showcasing everything at once, diluting the impact of the key message.
Symptoms of Overstuffing:
- Too many visuals or too little white space
- Not prioritizing the most important information
- Information not clearly laid out or using uncommunicative layouts
Sin No. 4: Ignoring the Importance of Visual Hierarchy
Visual hierarchy refers to the order in which the human eye perceives elements on a page. In print design, this is crucial as it guides the reader's attention where it matters the most. Indian companies often overlook this aspect, leading to a design that fails to deliver its intended impact on the viewer.
Symptoms of Ignoring Visual Hierarchy:
- Not clustering primary, secondary, and tertiary information
- Igoring text size, style, and positioning
- Not differentiating between headlines, subheadings, and body text
Sin No. 5: Not Factoring in Poster Context
Indian companies designing prints often forget to consider the placement or context of their ad, ensuring the design's effectiveness. Not knowing the positioning of a poster or how it may be perceived in different lighting conditions can make or break its potential impact.
Symptoms of Ignoring Poster Context:
- Desitic colors or images that may look bleached or faded in sunlight
- Ignoring viewing distance or limited visibility
- Not testing the design for legibility or attraction at different distances
Sin No. 6: Neglecting Environmental Impact
Symptoms of Neglecting Environmental Impact:
- Using non-recyclable or non-biodegradable materials
- Ignoring print finishing options for reduced ink bleed and usage
- Choosing paper made from virgin fibers or byproducts with a significant environmental impact
Sin No. 7: Not Time-Testing or User-Testing
Finally, Indian companies often rush into print design without getting feedback from their target audience or testing the design under real-world conditions. This is a perilous practice as it leaves a significant gap between perceived and actual effectiveness of the print design.
Symptoms of Not Time-Testing or User-Testing:
- Lack of understanding of audience preferences and familiarity
- Ignoring feedback or market research
- Overlooking the prolongation of the design's shelf life
Conclusion
The Indian market is flooded with professional print designs each day, but to succeed, it is crucial to avoid these 7 deadly sins. At Cpluz, we offer a range of services, including logo design, graphic design, digital printing, web design, and server hosting & management, all designed to help companies create meaningful brand-consumer connections through innovative design. Contact us at info@cpluz.com for professional design and hosting solutions and elevate the impact of your print design today.