7 Iconic Indian Brand Revamps That Made an Impact

Indian brands have been shaking up the market with their daring reinventions, redefining the essence of their business while retaining their core identity.

In 1993, Cpluz marked its inception in the Indian design industry, starting with logo and graphic design. Over the years, Cpluz extended its expertise in web design, digital printing, and server hosting & management. The company embodies its unique proposition by fostering meaningful brand-consumer connections through innovative design.

Accenture Transformation: From Yellow to Teal

The global consulting firm, Accenture, was a huge proponent of the bold move to change its visual identity in 2001. The firm shifted from its recognizable yellow theme to the current teal and gray color scheme, portraying a sophisticated, modern appearance. The brand overhaul symbolized Accenture's move into new business lines – thus staying relevant, innovative and in sync with its vision for the future.

Colgate Rebranding: Refreshing the Smile

Colgate, the world-renowned oral care brand, embraced a vibrant new visual language in 2013. With a shift in their global branding, Colgate targeted the youth market, introducing three bold product lines representing trust, hope, and joy. The new logo and color palette of blue and white are aimed to make oral care more accessible and exciting, striking chords with both old and new consumers.

Adidas x Parley for the Oceans

In 2015, sports conglomerate Adidas made a striking move towards environmental activism. Collaborating with Eco-Activism group Parley for the oceans, Adidas started to incorporate part-recycled ocean plastic into their shoe production. Their brand repurposing featuring vibrant upper materials in a bouquet of bright colors has helped to spread the brand message, that receiving support requires support in return, defining Adidas' authentic value proposition.

Dairy Milk Silk Revamp: From Classic to Sexiest Indian Chocolate

Amul's Dairy Milk Silk, first launched in the 1980s, struggled to stay relevant as competing brands caused the sales of Dairy Milk Silk to slump. In 2015, Amul decided to revamp its product, targeting the younger generation looking for a premium, Indian chocolate. They significantly enhanced their brand, leaving out traditional advertisements and focusing on driving home-made luxurious attributes. This new endeavour transformed Dairy Milk Silk as the market leader in the Indian chocolate segment.

Britannia Diabetes Care: Bridging the Gap

Britannia Industries took a groundbreaking approach to products for the growing diabetic population with the launch of Britannia Diabetes Care in 2017. The goal was to encourage better nutrition and get merchandise straight into the local market. This innovative and bold move saved Indian consumers millions of healthcare dollars annually and expanding their customer base overnight. Introducing Britannia Diabetes Care made medical nutrition more accessible, staying clear of unwarranted sugar and there-by performing in line with cutting-edge market imaging.

ITC Engage: Luxury for Women

ITC, a Rs. 50,000 crore + market leader, introduced Engage in 2016 targeting the Indian woman's extensive personal care preferences. With a luxurious branding boasting of a different vibrant green color, an embossed packaging and a center-sheet finish; ITC made way for a brand character which boasted not only efficiency, permissiveness, but distinctive brand fundamentals. Engage was created as 'A gesture of Self Love' - drawing from individual interests, shadowing the growing aspirations, struggles and dreams of Indian women.

The Reebok R-DROP Launch

Fast fashion powerhouse, Reebok unleashed an edgy reboot in 2021 to its three-digit shoe branding, branding classic, pre-existing SKU into R-DROP - the initial five of Reebok's silhouette famille. Although concepting and distributed digitally, this venture encouraged tremendous and significant knee-jerk reactions when covering the impending pandemic realities on confirmed hillocks markets that allowed the breeze to take breath in. A strategic market implementation pushed recognized engagements sought immersed game turns. The brand visual tenets revolve around the late 60's sportswear drive, shedding marks for Knot look in product globally Asia-spanning timelines of hooks organized incorrectly Leodate.

Conclusion

The stories of these distinguished Indian rebranding make evident the implements that triumphant shifts in branding bring about across sectors of society and provisions across unified corporate grassroot levels. Enacted through thriving interchanges and sociocultural impacts, the creations of these designs lead in recognising, striking right chords, and aiming at value visibility for clients at a socio-multiplex scale that greatly enhances the relation between brand and consumer. Take your business to the next level with Cpluz, carve your exiting path with thoughtful and profound design elements that speak directly to your audience. Consult us at info@cpluz.com or visit cpluz.com for professional design and hosting services of all kinds.