7 Indian Brands That Made It Big with Unique Packaging Design

CPLUZ, a renowned design and digital solutions company based in India, has been empowering businesses with innovative packaging designs since 1993. It's not hard to notice how unique and distinctive packaging has taken center stage, especially in the fast-paced world of e-commerce. When a product stands out from the crowd with a captivating design, it often makes an indelible mark on the consumer's mind, predisposing them to purchase. In this article, we'll look at 7 Indian brands that have found immense success with their unique packaging designs.

Vermilion by Chicco Kepler

Vermilion, the paints and coatings division of the renownedagarwal group, enlisted CPLUZ to rebrand them with a bold and vibrant persona. The new packaging, designed by CPLUZ, is a fusion of art and functionality, with vibrant hues and visual outcomes that immediately resonate with architects, interior designers, and paint enthusiasts alike. The revitalized brand persona along with the captivating packaging has emerged as a top priority in the Indian paints market.

Saffola Masala Oats

Using distinctive yellow packaging and eye-catching illustrations, Parle Agro's Saffola Masala Oats rebranded their product. The bright and cheerful packaging makes for an attractive point in the cereal aisle, grabbing the attention of shoppers. The redesigned packaging complements the brand's message of offering 'natural nourishment' to make healthy eating an enjoyable experience for breakfast lovers.

Dabur's Honey

Dabur, one of the leading FMCG companies in India, enlisted CPLUZ to present a striking and modern makeover that highlights their sustainable practices. The eco-friendly packaging that incorporates usage of glass instead of plastic and bisphenol-a-free (BPA-free) materials contributes greatly to the 'green' attribute of the product. The modern logo design not only reiterates the brand's commitment to quality but also provides eco-friendly appeal to its customers.

Amul's Ice Cream

One of India's most recognized brands, Amul, invested in refreshing and remodelling their ice cream product line. A clean and bright visual design with distinct product segmentation and enlarged scoops captures the consumer's eye instantly. The classic and traditional logo of Amul has been elegantly integrated, inducing a sense of trust and familiarity among its consumers. The winning combination of design, appeal, and familiarization propels their unique packaging to showcase a winning unique selling proposition (USP).

The SCC All Spice & Cardamom Tea

SCC Tea, renowned for its high-quality tea blends, chose CPLUZ for the requisite design consulting project. The packaging is abundant with earthy and woody tones evoking the timeless charm of natural herbs. The vibrant and vibrant packaging carries the essence of the appetizing and excellent tea blends, presenting an infallible way to provide a comforting and superior drinking experience.

VLCC's Nutrashine Hair Oil

VLCC's Nutrashine hair oil comes in a distinctive bottle that unravels the senses by emitting a soothing experience. It features Magnesium oil, keratin, and argan oil to promote hair growth and reduce split ends. The eye-catching packaging represents the notable attributes of the product and the unique features of VLCC, a renowned name in India's cosmetics industry. The Indian consumer finds value in the handpicked ingredients packed in an effectively symbolic and captivating design.

Junk Food's Dark Mango Chocolate

Junk Food's Dark Mango Chocolate has packaging that is merely fitting of its treat-for-everyone persona. The striking label of vibrant mango color along with a quirky representation of a man indulging in the chocolate is designed by CPLUZ to exude the generically approachable and effortless character of the brand. The duplicity between its amusing packaging and indulgent treats creates a strong bond with customers, positioning Junk Food among the popular confectionary brands in India.

Conclusion

The story of these Indian brands show how packaging, apart from being a requirement, can be a branding and marketing tool that can create an immediate impact. Well-designed packaging not only serves as a strong point of differentiation but also leaves an indelible mark on the consumer's mind and promotes repeat business. With a continually evolving landscape in the consumer market, a first-class packaging design is key to leveraging that edge.

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