7 Logos that Successful Brands_used to have Before Rebranding

7 Logos that Successful Brands Used to Have Before Rebranding

In the ever-evolving landscape of branding, logos often undergo significant transformations to keep pace with changing company ideologies and ambitions. At Cpluz, our logo design services not only focus on the aesthetic appeal of a logo but also on its place within the brand's evolving journey. Here, we'll explore seven notable rebranding logos of successful brands, the reasons behind their rebranding, and the strategic decisions they made for their new logos.

1. Google - From Text Logo to Colorful Icon

Google is undoubtedly one of the most recognized brands in the world. Initially, the search engine's logo was a simple text-based logo with the name "Google" displayed in a distinctive blue, red, yellow, and green color scheme. However, in 2015, Google introduced its colorful logo, often known as the "Google icon." The new logo features smoother lines and incorporates the popular "Material Design" styling. This change aimed to enhance the visual appeal and consistency across various platforms.

Reason for Rebranding:

The need for a more recognizable and portable logo, particularly across different devices and platforms.

2. Pepsi - From Red to Blue Logo

Pepsi's iconic logo has gone through several transformations since its introduction in the late 1800s. Among the most significant changes was the switch from a red and white script logo to a blue collar script logo in the 2000s. This rebranding was intended to make the brand more approachable, environmentally friendly, and appealing to a younger demographic.

Reason for Rebranding:

To revamp the brand image, appeal to a younger audience, and reduce the carbon footprint associated with the red ink used in their previous logo.

3. Skype - From Rainbow to Teal Logo

Skype's colorful, rainbow logo was one of the key elements that made it stand out. However, in 2017, the brand decided to switch to a more minimalist, teal blue logo. This change hoped to convey a sense of professionalism and homeliness.

Reason for Rebranding:

To give the brand a more cohesive and professional image, emphasizing its focus on effective communication and emotional connections.

4. Gap - From Elegant to Minimalist Logo

The iconic Gap logo has undergone several transformations over the years. Initially, the logo featured an elegant, connected letter "p." However, in 2010, the brand simplified its logo, separating the letters and using a bold, sans-serif font to reach a wider audience.

Reason for Rebranding:

To reinvent the brand and appeal to a younger demographic, leaving the old logo's complex design behind.

5. Mastercard - From Yellow M to Red and Orange Logo

Mastercard initially featured a bright yellow "M" logo that was highly recognizable. However, in 2016, the brand introduced a new logo as part of its broader rebranding effort, shifting to a red and orange color scheme. The new logo symbolizes commerce, technology, and innovation.

Reason for Rebranding:

To update the brand image, connect with a more contemporary audience, and emphasize the card's secure and modern payment capabilities.

6. UPS - From Letterform to Iconic Owl Logo

UPS introduced the iconic "What Can Brown Do For You?" campaign in 2004, featuring a friendly dinosaur mascot and an owl. However, the owl was first introduced in the 1990s as a symbol of UPS's reliability, expertise, and community service. This element has since been expanded and emphasized as a part of their global brand identity.

Reason for Rebranding:

To improve the brand's image, its reliability and commitment to being a leading delivery service, centered around the message of customer service and reliability.

7. Microsoft - From Personal Computer to New Icon

In a surprising move, Microsoft unveiled a new corporate logo in 2012, dropping the iconic Office UI and focusing on its company name. The new logo features an "M" symbol that combines geometric shapes using clean lines, expressing forward-thinking and modernity.

Reason for Rebranding:

To simplify the brand image, streamlining recognition as a global technology leader and moving beyond its well-known software products.

Conclusion

Rebranding is often crucial for companies looking to renew their image, adapt to shifting target markets, and signal core shifts. At Cpluz, our logo design services factor in these considerations to craft iconic logos that efficiently communicate change, adaptability, and brand vision. Explore our complete suite of design services today and discover how we can help both you and your brand thrive.

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