7 Proven Logo Design Styles That Outlasted 2020 Trends in India

Logo design has been a pivotal aspect of establishing a strong brand identity for businesses across various sectors in India. With the emergence of new trends each year, it can be challenging for businesses to select a logo design style that transcends ephemeral trends and leaves a lasting impression. In this article, we will delve into 7 proven logo design styles that have stood the test of time and continue to dominate the Indian market even after the 2020 trends.

1. Wordmark Logos

Wordmark logos feature the company name in a custom, often sans-serif, font. This style is straightforward yet impactful, as it allows the brand to communicate its identity and values through its chosen typography. Companies like Google, Adobe, and Visa have effectively employed wordmark logos, making this style a lasting trend. To make the most of wordmark logos, ensure the font used is custom-designed and aligns with the brand's values.

2. Letterform Logos

Letterform logos revolve around one or more letters that represent the brand name. These logos often have a timeless appeal and tend to be more memorable than wordmark logos. Companies like MTV, CNN, and Washington Redskins have leveraged letterform logos to great success. When utilizing letterform logos, choose letters that symbolize the brand's core values or are integral to the brand's identity.

3. Icon-only Logos

Icon-only logos rely on symbols that are easily recognizable and convey the brand's message or values. These logos are versatile as they can be used across different mediums and devices. Icon-only logos have been adopted by global brands such as Apple, Twitter, and Skype. It is crucial to create an icon that is simple yet distinctive and has clear associations with the brand.

4. Combination Marks

Combination marks consist of both text and an icon. This style allows the brand to communicate its name and values through both visual elements, creating a comprehensive brand identity. Coca-Cola, Disney, and Burger King are well-known companies that have successfully integrated combination marks. Ensure that the combination mark is well-balanced and does not overwhelm the viewer.

5. Emblem Logos

Emblem logos are typically circular or shield-shaped and often feature the company name and a symbol. They are commonly associated with luxury, heritage, and tradition. Brands like Mercedes-Benz, Rolls-Royce, and Ferrero have embraced emblem logos to convey their brand personality. When creating an emblem logo, select a shape that resonates with the brand's values and ensures the text is legible.

6. Abstract Logos

Abstract logos are non-representational and aim to evoke emotions and associations rather than directly referencing the brand's offerings. These logos often feature geometric shapes, patterns, or forms that hold meaning for the brand. Companies like Airbnb, Nike, and Siemens have utilized abstract logos to great effect. Abstract logos require precision in execution and a thorough understanding of the brand's personality.

7. Custom typography Logos

Custom typography logos involve modifying existing letters or creating new typefaces that reflect the brand's identity. These logos are versatile and can be used in a variety of contexts. Companies like Facebook, Instagram, and YouTube have effectively employed custom typography logos. Custom fonts should be designed to reflect the brand's personality and be easily recognizable by its target audience.

Conclusion

Logo design trends in India are constantly evolving, but some styles consistently stand the test of time. By understanding each style's particular characteristics and selecting the most suitable one that aligns with your brand, you can create a lasting impression on your audience and establish a strong brand identity. At Cpluz, our team of skilled designers can help you navigate the ever-changing logo design landscape and create a logo that resonates with your target audience.

Contact Cpluz at info@cpluz.com or visit cpluz.com for professional logo design and hosting solutions in India.