Deskless Workers: The Big Opportunity for Indian Business Amid the Great Resignation

As the term 'Great Resignation' echoes across industries, Indian businesses have been prompted to rethink their approach to workplace dynamics. Amid this seismic shift, a significant demographic that's emerged as a crucial opportunity is the deskless workforce. With approximately 80% of the Indian workforce falling under this category, understanding and catering to their needs holds immense potential for growth and productivity. In this article, we will explore the deskless work opportunity, its challenges and how companies like Cpluz can contribute to potential solutions for businesses.

What are Deskless Workers?

Although the term 'deskless' may suggest individuals devoid of desks, it encompasses a broader spectrum. Deskless workers refer to professionals who spend most of their working hours away from an office desk, especially in on-field roles. This category includes workers from various sectors like the following:

Delivery and Logistics Professionals: With the rise of e-commerce, delivery workers have become the backbone of numerous companies. On-field logistics management and everyday delivery tasks fall under their purview, making them an essential part of many supply chain operations.
Field Sales Representatives: Sales personnel generally operate independently, visiting customers or potential clients. Their role demands strong communication skills, adaptability, and the ability to close deals in person or via video calls, on-site product demonstrations, or door-to-door visits, hence, they become deskless workers.
Service Providers: People engaged in providing services, such as electricians, plumbers, mechanics, or construction personnel, are responsible for executing field tasks with limited desk time or no desk at all.
Healthcare Professionals: Medical personnel, especially doctors, nurses, and medical sales representatives, often don't sit at a desk throughout their working hours. They dedicate their time to direct patient care, attending clinics, or in-depth research.

Challenges Faced by Deskless Workers

Deskless workers often have unique challenges, mainly arising from their constant field presence and inherent flexibility. Here are some key difficulties encountered by deskless professionals:

Communication and Coordination: Since these professionals often operate away from traditional office settings and office communication systems, they may face communication and coordination hurdles concerning schedules, client information, and job descriptions.
Physical Demands: On-field work can demand significant physical effort for long periods, making it imperative to design ergonomic field tools and training programs.
Wellness and Mental Health: Deskless workers, particularly in high-stress professions, seek tailored wellness and mental health solutions, such as regular virtual check-ins, to counter potential physical and mental strain.
Access to Reliable Technology: Lastly, deskless workers need uninterrupted access to the right digital tools and technology to streamline their work flow, minimizing time wastage, and guaranteeing seamless communication with headquarters or team members.

Favorable Business Environment: Challenges as Opportunities for Growth

The era of the Great Resignation has unearthed an implicit business boon, considering the proportion of employees in India fall under the deskless category. Accommodating and understanding their needs can transform businesses into workspaces built around these professionals' requirements, boosting morale, and productivity, as follows:

Customized Technology Solutions: By considering deskless workers' needs, businesses can develop tailored digital platforms that enhance collaboration, easy communication and improved task management capabilities, obliterating technology-related barriers.
Digital Charters for Workers: Seamless onboarding processes, clear job descriptions, and access to real-time essential documentation will enable deskless workers to accept new tasks with minimal confusion, boosting asset utilization and improving skill development.
Flexible Work Models: Companies could adapt to provide deskless workers with flexible work schedules, digitally equipped vehicles, ergonomic workwear, and other necessary resources to ensure a comfortable on-field experience, promoting a healthy work-life balance.

Paving the Roadway with Cpluz

Given the ever-changing work landscape, businesses must recognize the deskless workforce for their contributions to organizational output, and arm them with necessary tools and work designs that safeguard their well-being. As an established provider of a gamut of creative and technical services including logo design, graphic design, web design, digital printing, server hosting, and management, Cpluz can assist Indian business establishments to commit to the needs of their deskless workforce, propelling them onto the growth curve.

By involving deskless workers in the evolution of their work environment, leveraging innovative technology, and offering fair field conditions, Indian businesses can build a sustainable future for the colossal untapped potential they represent.

Contact Cpluz at info@cpluz.com or cpluz.com for professional advice and creative solutions that provide businesses with the perfect edge in the competitive work market amid the Great Resignation.