ExpertGuide: Top 5 Indian Brands that Mastered Package Design and Increased Their Sales

In the highly competitive market landscape, well-designed packages have become a crucial aspect for Indian brands to stand out and increase their sales. While innovative products will grab attention for a short while, a compelling and attractive packaging design can turn a one-time customer into a lifelong one. In this article, we will discuss the top 5 Indian brands that mastered their package design and can be considered as exemplary models for businesses looking to elevate their branding.

The Power of Packaging Design in India

Packaging design plays a pivotal role in the Indian market, contributing significantly to a brand's overall customer experience. A well-designed package not only protects the product during transit but also communicates essential information to the consumer, acts as an advertising medium, and leaves a lasting impression. With the rise of e-commerce, packaging design has become even more essential for retailers as it influences unboxing experiences, which have transformed into important moments of brand interaction.

1. Bahubali Inc. – Beer Packaging Redesign

Bahubali Inc., a leading craft beer brand in India, rethought its packaging design to convey the emotional aspect of its brand. They introduced a new boy-bottling technique that now houses their beer in regal-looking bottles with typical South Indian-inspired artwork. This design serves not only as a premium-looking packaging but also as a meaningful cultural statement. The company's unique design not only stood out from the crowd but also amplified their brand identity, contributing to the brand's rise in popularity among Indian drinkers.

2. Gandhahat – Desi Ghee Pack

Gandhahat a specialty brand located in the southern part of India, provided a new edge to the traditional Desi Ghee pack design. Their innovative concept features a comprehensive gold foil lamination and cylindrical packaging design, elevating the product to stand-alone elegant and classy items in the kitchen. Their unique and striking designs become the direct conversation starters, elevate the standard design & push Gandhahat to become a top choice among consumers who wish to experience traditional ghee in a new luxury feel.

3. Neelanjan – Rebirth of Kudrat Narangi Juice

Neelanjan, a beverage company, put its creative twist on Narangi Juice through its scratch-off QR initiative. The innovative design of the juice cartons comes bundled with a unique scratch-and-win coupon. It wasn't just a design element but interweaved user experience where customers were rewarded while consuming the beverage. By stimulating engagement with customers, Neelanjan increased brand consciousness amongst the parent community resulting in increased brand loyalty as they continued to opt for Neelanjan's products above their competition.

4. Fazlx:? Apkind Paradise

After the huge success of the male grooming products, Fazlx introduced a range of skincare products under their Apkind Paradise label packed with the required ecology-inspired design. The packaging was designed with water and plastic usage minimization in mind. Fazlx stood out from the crowd by adopting the world's first compostable bottle with bio-based plastic packing making them leading Indian skincare brands appealed to the young male consumers seeking eco-friendly products.

5. Relish – Tissues & Wipes

Relish, a brand recognized for offering high-quality tissue and wet wipes, designed innovative packaging to communicate premiumness. Translucent bags help users gauge the product quantity without opening them. The pack sizes range between 6 & 48 pieces in individually wrapped rolls. The product line also features non-tear rolls and large tissues for high-time of use, bridging the gap between regular tissue & wet wipe products for hygiene-conscious customers.

Creating Meaningful Connections through Packaging

While these examples showcase Indian brands successfully using package design as a strategy to increase sales, it's essential to recognize that every brand has a unique story and target audience. To create meaningful consumer connections, you should also consider factors such as product type, targeting audience, and the competition landscape. At Cpluz, we have in-depth knowledge of the packaging industry and can help guide you in making informed decisions regarding your branding strategies. Explore our wide array of services and get ready to upgrade your packaging design to make a lasting impact in the Indian market.

Conclusion

Effective package design is not merely an aesthetic form or a small detail - it is an integral component that drives sales in the Indian market. As discussed, the Indian brands Bahubali Inc., Gandhahat, Neelanjan, Fazlx, and Relish have set standards by adopting diversified design approaches. Each brand tapped into a specific market emotion that helped them overcome the pressures that come with maintaining growth in the ever-changing Indian market. Ignite your sales, and amplify your brand's standing by adopting creative and impressive packaging designs on your products.

At Cpluz, we offer innovative solutions to all your design, hosting, and digital printing needs. With decades of experience and an evolved approach, we bring your ideas to life in the best possible way. For more details, feel free to reach out to us at info@cpluz.com or visit our website at cpluz.com