From 0 to Hero: How India's Top Printers Switched to Digital Printing in 5 Years

From 0 to Hero: India's Top Printers Transition to Digital Printing in 5 Years

Digital printing has played a pivotal role in revolutionizing the printing industry by breaking free from the shackles of traditional methods and offering unparalleled customization. Within the last five years, the digital printing sector in India has witnessed a remarkable transformation, showcasing the impressive growth trajectory that numerous top-tier printing companies have taken.

Initial Immersion and Market Awareness

India's top printers began their journey into digital printing around 2018. Initially, there was a mix of skepticism and genuine curiosity. Printers were both intrigued by the possibilities digital printing presented and a bit wary of the unknown expenses associated with the transition. It was crucial for these industry giants to be introduced to the potential of digital printing through workshops, seminars, and hands-on training.

Understanding the Advantages

'On-Demand' printing, with the ability to produce quantities as low as one, fit in perfectly with the market's growing demand for customized prints and reduced inventory waste.
Faster turnaround times saved enormous costs and contributed to a competitive edge in the market.
The endless possibilities of personalization delighted clients by enabling them to create unique products that suited their needs precisely.

Meanwhile, the lack of setup costs, less material waste, and the increased quality standard were all substantial factors that gradually won over the hearts of Indian printers.

Pioneering Processes and New Business Models

Printing companies in India started adopting cutting-edge technology relentlessly, as the importance of digital inks and eco-friendly substrates was gradually understood. Many incorporated UV curing systems, LED curing, and even LED direct-to-garment. In addition, some leading players pioneered and transformed business models by offering rental services, FOSS (Free on truck, Self-delivery), and subscription models to reduce capital costs, simplify the investment experience, and enable more players to enter the digital landscape.

Value Addition with New Services

The enhanced capabilities of digital printing led to a significant surge in personalized products such as customized packaging, direct mail marketing, wall art, and apparel. Research and development became an essential part of the service spectrum.
Small to medium enterprises began to use digital printing to cut down on expenses, and more efficiently manage their brand and marketing needs, looking for professional assistance from established players.
Enterprises that wanted to focus on maximizing core workflows started outsourcing their non-core functions to digital printing service providers. This change indicated the surge in complex services in the market.

Accelerated Digital GDP Growth

The COVID-19 pandemic further enhanced the prominence of digital printing. Healthcare campaigns, pandemic-related marketing materials, masks, and other products witnessed an unprecedented increase in demand. Despite the severe economic impact, digital GDP grew remarkably during this period.

Conclusion and Call to Action

With the growing need for customization and the COVID-induced shift towards contactless marketing, India's top printers have made an impressive transition to digital printing. This industry shift holds an optimistic future outlook as personalization shows no signs of slowing down. For any business eager to successfully adapt to this new marketing norm, it's crucial to explore the digital domain with a solid understanding and execution plan in place. Stay ahead of the curve, and explore how Cpluz can help you establish meaningful brand-consumer connections through innovative design. Reach out to us today at info@cpluz.com or visit our website at cpluz.com.