How 10 Indian Brands Raised Their Branding Game with Custom Logos
"Transform your branding with custom logos. Discover how 10 Indian brands elevated their identity with bespoke designs and Story at Cpluz, your partner for expert branding solutions."
3 min readCpluz
Indian Brands Revolutionize the Brand Identity with Well-Designed Custom Logos
Branding is the backbone of any successful business, as it differentiates a company from its competitors and evokes a distinct image in the consumers' minds. A well-crafted logo, designed according to industry trends and customer preferences, plays a pivotal role in this branding process. Cpluz, an Indian company with over 28 years of experience in creating meaningful brand-consumer connections, has worked with numerous clients to forge a lasting impression on the target audience through captivating logos. This article delves into the branding journeys of 10 Indian companies that boostered their brand identity with custom logos.
1. TATA Global Beverages: Combining Heritage with Modernity
TATA Global Beverages, an esteemed Indian conglomerate, upgraded its brand image through a contemporary logo that balanced modern minimalism with its rich heritage. While the previous logo was more intricate and busy, the new design streamlined the elements to better convey the brand message.
2. Puma India: Energizing Sports Apparel with Bold Design
Puma India took a stride towards a smoother brand expression by introducing a logo that embodies sportsmanship and sleek design. By simplifying the typography and combining it with bold color schemes, the brand aimed to connect with the younger demographic in India.
3. MRF: Evolving Tyre Company Championed by Unique Design
The iconic tyre company, MRF, has been synonymous with the image of a leader with the giant’s amused tiger mascot. Although not a complete overhaul, the logo has been subtly refined to create a modern look while retaining the essence of its distinctive symbol.
4. Van Heusen: Transitioning menswear to Fashionable Compatibility
Van Heusen, a well-known men’s apparel brand in India, revamped its logo to establish a connection with the modern man. The updated design maintains the essence of the brand while adapting to contemporary preferences.
5. Rubik's: Timeless Puzzle Brand Refreshes with Minimalism
Rubik’s, the renowned puzzle brand, decided to shed its traditional design to empower a fresh, modern look for the 21st century. The transformed logo encapsulates simplicity, while the color palette remains as alive and vibrant as ever.
6. Procter & Gamble: Adapting Home, Beauty, and Health Care with Care
Procter & Gamble, a renowned player across home, beauty, and health care in India, revamped its logo. The logo modification diminished the emphasis on the umbrella shape and reinforced its commitment to customer care while maintaining the versatility of the brand.
7. Louisiana Chicken: Sizzling Brand Awareness with Boldness
Louisiana Chicken has made a significant mark in the Indian fast-food market with its revamped logo. The brand adopted a bolder typography and vibrant colors to signify a spicy kick in its culinary offerings.
8. Emami: Balancing Traditional Heritage and Modern Glow
Emami, a well-established personal care brand, expanded its visual identity laterally, upholding its legacy while also appealing to the modern consumer's familiarity with the natural care segment.
9. Bru Coffee – Indian Specialty Brewing Coffee Experience
Reflecting its groundbreaking betting approach to traditional coffee, Bru Coffee, has upgraded to a clean, contoured identity. With this refreshment, the brand stands apart from its source of thought while acceding to the contemporary atmosphere.
10. Samsung India: Compelling Electronic Brand via grounded Creative Strides
Samsung India, the pioneering electronic powerhouse, adopted a new logo that embodies its ingenious and creative spirit. The modifications to its emblem introduced better dimensionality and innovative type graphics, raising Samsung's profile as a leader in the tech space.
Meaningful brand-consumer connections through custom logos come into play when a company uses its visual identity encapsulated in the form of a custom logo, which directly impacts the buying decision and customer loyalty. Cpluz, a company renowned for its expertise in custom logo design as part of a broader range of design, digital printing services and server hosting & management, has been a shining aspect in the branding journeys of the Indian companies mentioned above by simply injecting ambiance and brand authenticity in each of their logos.
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