Survey Says: 70% of Indian Businesses Still Not Using Digital Printing Services, Why?
"Discover why 70% of Indian businesses haven't adopted digital printing services. Read Cpluz's analysis for key insights, statistics, and expert opinions."
3 min readCpluz
Understanding the Digital Printing Gap in Indian Businesses
Cpluz, a renowned design and digital solutions company, has been serving clients since 1993. Despite the numerous benefits of digital printing, 70% of Indian businesses are still not leveraging this technology. This article aims to explore the reasons behind this digital divide.
Definition of Digital Printing
Digital printing is a process that uses digital-based technology to print images directly onto a variety of materials, such as papers, photos, fabrics, plastics, and more. Unlike traditional offset printing, digital printing requires no printing plates, negating the need for substrate setup and storage. This makes it the preferred choice for businesses seeking variable data printing, on-demand printing, and customized products.
Barriers to Adoption
Indian businesses have traditionally been reliant on conventional methods of printing due to various factors. Some of the primary reasons for the lack of digital printing adoption witnessed in the country include:
- Lack of Awareness: Despite the many benefits of digital printing, a significant percentage of businesses remain unaware of these advantages. They continue to rely on outdated methods, not grasping the transformative potential of digital printing** - Perceived Cost: High initial investment costs associated with setting up digital printing technology often deter businesses. Although digital printing offers numerous cost-cutting advantages in the long run, the initial expenditure deters adoption - Complexity of Operations: Digital printing involves a new set of technical specifications, which may be challenging for a significant number of businesses to maintain and operate. Outsourcing may be an option, but it lacks the control businesses desire over their operations - Role of Networking and Infrastructure: Limited access to dependable internet connectivity remains a concern for many Indian businesses, particularly those located outside urban cities. With digital printing requiring a reliable online environment to function optimally, the absence of efficient networking infrastructure can greatly hinder its adoption - Information about Available Services: A lack of understanding about available digital printing services in their area, comprehensive details about costs, and the output quality business expect, also keeps potential customers from exploring digital printing service providers
Availability of Solutions
Digging deeper, Indian business owners often remain skeptical about inbound consultants' claims, analyzing the existing infrastructure's limitations, there is a lack of proficiency in the digital market, due to which a substantial ratio of the population relies on traditional printing more so due to unpleasant experience from past occasions where digital printing outcomes do not meet their requirements.
Digital Printing Enhancement Plus – Turning Barriers into Catalysts
Cpluz is focused on providing sophisticated, sleek, and functional solutions that constantly change the face of both traditional and digital printing sectors in India. In light of the requirements for optimal and affordable digital printing using a well-equipped network infrastructure, Cpluz is setting up India’s first decentralized smart digital & printing centres and enable Smartfactories, capable of linking the digital printing capabilities to major hubs, so they design and deliver products that are sold nationally and regionally.
What's Holding Indian Businesses from Adopting Digital Printing?
Indian businesses that are not yet utilizing the advantages of digital printing services may benefit from consulting with skilled and experienced resource solution providers like Cpluz. Even after all the technological advancements, awareness campaigns are still essential to spotlight the convenience and benefits that come with the convenient and efficient digital printing options that can scale as businesses are upskilled and reskilled to better help India mature in the arena of Digital Printing.
Contact Cpluz at info@cpluz.com or visit cpluz.com for professional design and hosting solutions tailored to meet the needs of Indian businesses.