The 20 Most Successful Motion Graphics Designs in India Ever

With motion graphics design on the rise and offering innovative ways to produce unique visual experiences, India has seen a plethora of successful designs in the industry. Motion graphics play a pivotal role in creating meaningful brand-consumer connections and garnering maximum attention through the use of animation. Let's dive into the history and examine the 20 most successful motion graphics designs in India ever.

1. The Coca-Cola 'Taste the Feeling' Commercial (2016)

In 2016, Coca-Cola launched its rousing campaign, 'Taste the Feeling.' The commercial was created in association with BBDO India and featured a captivating blend of music and visuals, elevating the viewer's experience. This project showcased the power of motion graphics in modern advertising, making it a monumental success.

2. The Communicative 'Amul Girl' Timeline (1976-2020)

A popular and engaging ad by the Gujarat Cooperative Milk Marketing Federation, featuring a skipping Amul girl, kicked off in 1976. Regarded as one the most iconic cinemagraphs globally, this memorable advertisement definitely secured its spot in India's history of successful motion graphics designs.

3. Prega News' 'Toh Chalti Hai' Commercial (2012)

Prega News, a leading pregnancy test kit provider, released 'Toh Chalti Hai,' a forceful commercial that established a strong connection with its audience. The motion graphics design adopted a clear, easy-to-understand format, effectively depicting pregnancy and the process of a positive test result. Due to its target audience-appropriate content, 'Toh Chalti Hai' stands as one of India's successful motion graphics designs.

4. Durex India's 'TVC: The Condom Ad' (2007)

The candid 'TVC: The Condom Ad' showcased Durex India's initiative to educate and destigmatize the use of condoms. With humor intertwined throughout the video, this motion graphics design met its objective of promoting safe sex while doing so in an ethical manner.

5. GoldWinner's 'Make it big, little one' Commercial (2013)

In an effort to market its GoldWinner Gold Coins, a company introduced a motion graphics advertisement featuring various individuals, with the overarching theme of helping others climb the social ladder. GoldWinner's bold initiative and entrancing animation certainly marked a successful motion graphics design in India.

6. L'Oréal India's 'Whitefficiency' Campaign (2012)

L'Oréal's 'Whitefficiency' campaign aimed to reduce pigment production in the skin, resulting in a brighter, smoother complexion. By tackling a real issue experienced by millions of people, this motion graphics design indeed played a substantial role in elevating L'Oréal's profile and establishing a successful marketing campaign in India.

7. Pepsi's 'Joy of Pepsi' Film (1998)

Featuring Aamir Khan and directed by Shekhar Kapur, 'The Joy of Pepsi' was showcased to highlight the spirit of youth and their experiences of joy, that was experienced while enjoying Pepsi. The motion graphics in the film worked inorder to capture the essence ofthis campaign and continue to be remembered today.

8. McDonald's 'Change a Life' Ad (2012)

McDonald's 'Change a Life' advertisement promoted social welfare and change, supporting the Western Railways' project 'Adopt a Track.' The television advertisement featured a young boy determined to clean a railway track. It permitted the audience to relate to it emotionally, positioning it among India's most successful motion graphics designs.

9. Fevicol's 'The Unstoppable Gopiesons' Commercial (2011)

Featuring the 'Unstoppable Gopiesons' in their humorous advertisement, Fevicol highlighted the importance of love and marital relationships with its motion graphics. The commercials for Fevicol have always been successful in entertaining audiences while emphasizing the use of the brand's adhesive products.

10. Pepsi's 'Salt-n-Pepa' Commercial (1996)

BBDO India's candid 'Salt-n-Pepa' film was directed by Shekhar Kapur and featured Aamir Khan, a renowned actor, delivering a widely acclaimed performance. This Pepsi advertisement once again iterated the influential role of motion graphics in storytelling and piqued the viewer's attention with finesse.

11. The 'Bournvita Quiz Time' Commercial (1970-1990)

Producer Piyush Gautam's 'Bournvita Quiz Time' series directed by Mars Films was one of the first motion graphics series. Recurring advertisement featured four characters, responsible for solving fecitlized puzzles and portion out achievement points. These commercials cleared azure sky on Bournvita's creative visage and had one of the longest runs over the years.

12. The Communicative 'Tata Tea' Film (1970s)

Tata Tea's initial narrative showcased the degradation of Indian agriculture and the struggle of rural India upto the survival of chaiwallah in promoting their tea.

13. Pepsico India's Dunki Video Game Commercial (2016)

Encouraging consumers to step out of their comfort zones with Dunki, PepsiCo India inatively created a gamified experience to build excitement. This method of storytelling stood out in motion graphics for its modernity, gamified features, and in-integration of the brand.

14. Tata Motors' 'Man in Blue' Commercial (2011)

Set in the backdrop of beautiful Kashmir, Tata Motors creatively portrayed themes of diversity and unity with motion graphics in 'Man in Blue.' This visual treat rejuvenated the audience's spirits and further solidified the brand's image in the Indian market.

15. La Opinion's 'TVC: La Opinion Loves You' (2014)

La Opinion's motion graphics design featured multiple light-hearted skits and animations, all highlighting the depth of the brand's dedication to its audience. Through storytelling and vibrancy, these television commercials not only introduced La Opinion's merchandise but also earned themselves a spot among India's most successful motion graphics designs.

16. Samsung India's 'Dream Different' Film (2008)

Addressing the Indian youth, Samsung India's 'Dream Different' motion graphics campaign explored themes of ambition and an unbridled passion for life. Capturing reality within stylized visuals, this commercial is an exceptional example of India's successful motion graphics.

17. The Pepsi 'Masala Ladki' Ad (2003)

In 2003, Pepsi directed 'Masala Ladki,' a TVC targeting the youth with a fiery dancing girl. Pepsi used motion graphics to revive the years gone by nostalgia, getting massive approval from the audience nationwide.

18. LG India's 'Together is a Powerful Word' Film (2010)

The TVC by LG India called out the importance of unity and liking the idea of 'Together.' This simple motion graphics interacts with the TG and truly performs and spectacularly steps up the usage of 'Together.'

19. The Pepsi 'We Don't Just Buy Music' Commercial (2008)

Pepsi launched the 'We Don't Just Buy Music' campaign, in association with Sony BMG Music Entertainment, Agnee, and Raghu Dixit. This TVC not only targeted music lovers but also expressed the brand's love for Indian music by combining traditional and modern effects in the motion graphics.

20. Mahindra & Mahindra's 'Bolero Power+ Commercial (2018)

Mahindra & Mahindra's campaign for their new Bolero Power+ details driving through challenging roads and endings in a groovy dance sequence. These locally-found motion enriched in visuals narrated the power they promised, making it an instant hit amongst Indian audiences.

Blossoming Success

Motion graphics has evolved exponentially since its inception in India, playing a notable role in the success of various brands. As society continues to grow and embrace modernity, innovations in animation, and the use of motion graphics will only amplify to create memorably immersive experiences for viewers. Brands must ensure to couple this creative visual storytelling with community-centric initiatives to elevate the effectiveness of their campaigns.

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