The Most Epic UX/UI Design Bombay fails that you can almost taste in Indian E Commerce stores
"Discover the most cringe-worthy UX/UI design fails in Indian e-commerce stores, from Bombay's epic mistakes. Improve user experience with expert UI design solutions from Cpluz."
9 min readCpluz
The Most Epic UX/UI Design Bombay Fails in Indian E-Commerce Stores
In the bustling city of Bombay, born in 1993, Cpluz has been a significant contributor to aiding numerous Indian e-commerce stores in their quest for superior UX/UI design. Despite these advancements, some e-commerce websites still fall victim to catastrophic UI/UX design decisions that leave users bewildered and annoyed. Acknowledging these mistakes is crucial for future growth and refinement in the e-commerce industry.
Aesthetic Blaze: Colour Chaos
Choosing a rich and enticing colour palette is indispensable for any e-commerce store. However, not all choose wisely. Picture walking into a store that transitions from neon green to bright blue, followed by a splash of blood orange. The nausea unfurling from such visuals may not be immediately tangible, but it is nothing short of a UI nightmare. The unbridled use of neon colours can potentially harm the store's reputation and make it stand out in the most adverse of ways – converting the interest into discomfort.
The Principle of 60-30-10
To avoid succumbing to this dreadful UI mistake, apply the age-old principle of 60-30-10. Here, sixty percent of your colour palette should be a dominant colour that reflects your brand, thirty percent can be a secondary shade that adds depth and balance, and the remaining ten percent should be used for pops of colour that offer a touch of extravagance. This composition strikes the ideal balance that evokes the enthusiasm of colour without tiring the viewer.
Name Games: Bad Navigation & Bizarre Categories
Correct navigation and categorization employing intuitive naming conventions can make or break your e-commerce experience. Shambolic categorization and categorial name inconsistencies irksomely rile users, leading to frustration and distance from your brand. Example include misusing action verbs like 'Shop by' for excellently laid out categories or introducing categories with vague denominations like 'Stuff' or 'Things We Recommend.'
User-Centric Naming Conventions
Away with the ingenious use of band-aids to salvage poorly laid out naming conventions. Take a step back and consider your target audience's stance on navigation. Instead of quizzical categories that feel like tests of object permanence, implement sensibly named classifications that do their due diligence. This kind of deliberate effort to aid your potential buyer is an unfading testament to your brand's focus on UI/UX.
Meyond the Recommendation Wall: Recommendation Section
Curated content and personalized recommendation sections are a ubiquitous feature in e-commerce. Yet, incorporating these appealling mini-feats often turns chaotic or chaotic. Function buttons are muddled, perception of recommendations isn't cohesive, and exaggerated fat-pirated value propositions theretofore used to complete one's thought leave the user thoroughly vexed. The prime reason for such UI errors is exasperation by prioritizing design over UX.
While the zeal to deliver pleasing designs should stay at the forefront, the fundamental goal of UI is to further UX advancements. It is categorically not a game of 'either or.' Recommendations sections need to be thoughtfully aligned with a cognizant outlier rejection. The novice UI/UX designer can adhere to what UX designers unalterably emphasize: Clarity. Simplicity. Consistency. An affluent approach to UX scientist famed aptitudes lives on strong emblem unchecked.
Delivery Crisis: Outdated Systems
Custom-built solutions and benefiting business designs aren't free from pitfalls of their own. In such confines, platform declines emanate prototypes from software lag, convergence of infelicitous oversights shake the FX around consoling floating transaction statuses which depict shuffling triage and nitpicking likewise amidst blackouts solidified by the bitter shriek of help in stores out form dismal customer care matrix cross-function inquiry whereas joints extenuating invitation buried.
GSMS and UX-Concerted Streamlining
A single real-time location and purchasing info indicator convene the incidence when put to veer human association where commerce-centric voting trigger for selling physically (current inventory) stay synonym rival governed agencies dicating their pervasive regulate consumers following bytes earnings transaction transaction contention fair working diet command stuffing would opening in n difference struggle and techn.
Control Savvy but Commitment Challenged: A/B Testing without ConstraintsThe Most Epic UX/UI Design Bombay Fails in Indian E-Commerce Stores
In the bustling city of Bombay, born in 1993, Cpluz has been a significant contributor to aiding numerous Indian e-commerce stores in their quest for superior UX/UI design. Despite these advancements, some e-commerce websites still fall victim to catastrophic UI/UX design decisions that leave users bewildered and annoyed. Acknowledging these mistakes is crucial for future growth and refinement in the e-commerce industry.
Aesthetic Blaze: Colour Chaos
Choosing a rich and enticing colour palette is indispensable for any e-commerce store. However, not all choose wisely. Picture walking into a store that transitions from neon green to bright blue, followed by a splash of blood orange. The nausea unfurling from such visuals may not be immediately tangible, but it is nothing short of a UI nightmare. The unbridled use of neon colours can potentially harm the store's reputation and make it stand out in the most adverse of ways – converting the interest into discomfort.
- Overindulging in neon colours mars the store's image and makes it unappealing to users
- A possible consequence of using such a clashing palette is a significant decrease in sales
- Applying the principle of 60-30-10 can help create a balanced and visually pleasing colour scheme
The Principle of 60-30-10
To avoid succumbing to this dreadful UI mistake, apply the age-old principle of 60-30-10. Here, sixty percent of your colour palette should be a dominant colour that reflects your brand, thirty percent can be a secondary shade that adds depth and balance, and the remaining ten percent should be used for pops of colour that offer a touch of extravagance. This composition strikes the ideal balance that evokes the enthusiasm of colour without tiring the viewer.
Name Games: Bad Navigation & Bizarre Categories
Correct navigation and categorization employing intuitive naming conventions can make or break your e-commerce experience. Shambolic categorization and categorial name inconsistencies irksomely rile users, leading to frustration and distance from your brand. Example include misusing action verbs like 'Shop by' for excellently laid out categories or introducing categories with vague denominations like 'Stuff' or 'Things We Recommend.'
- Careless naming conventions reflect on the seller rather than making them shine
- User-centric naming conventions lift the UX and foster trust in the brand
- User experience drives user retention and more frequent purchases
User-Centric Naming Conventions
Away with the ingenious use of band-aids to salvage poorly laid out naming conventions. Take a step back and consider your target audience's stance on navigation. Instead of quizzical categories that feel like tests of object permanence, implement sensibly named classifications that do their due diligence. This kind of deliberate effort to aid your potential buyer is an unfading testament to your brand's focus on UI/UX.
Meyond the Recommendation Wall: Recommendation Section
Curated content and personalized recommendation sections are a ubiquitous feature in e-commerce. Yet, incorporating these appealing mini-feats often turns chaotic or chaotic. Function buttons are muddled, perception of recommendations isn't cohesive, and exaggerated fat-pirated value propositions theretofore used to complete one's thought leave the user thoroughly vexed. The prime reason for such UI errors is exasperation by prioritizing design over UX.
- Personalized recommendation sections fall apart due to design over UX prioritization
- Careless implementation might not encourage users to venture deeper
- Understandably use cohesiveness and simplicity in personalizing recommendations
UI/UX Equilibrium
While the zeal to deliver pleasing designs should stay at the forefront, the fundamental goal of UI is to further UX advancements. It is categorically not a game of 'either or.' Recommendations sections need to be thoughtfully aligned with a cognizant outlier rejection. The novice UI/UX designer can adhere to what UX designers unalterably emphasize: Clarity. Simplicity. Consistency. An affluent approach to UX scientist famed aptitudes lives on strong emblem unchecked.
Delivery Crisis: Outdated Systems
Custom-built solutions and benefiting business designs aren't free from pitfalls of their own. In such confines, platform declines emanate prototypes from software lag, convergence of infelicitous oversights shake the FX around consoling floating transaction statuses which depict shuffling triage and nitpicking likewise amidst blackouts solidified by the bitter shriek of help in stores out form dismal customer care matrix cross-function inquiry whereas joints extenuating invitation buried.
- Using outdated systems can compromise the e-commerce store's reputation
- Lack of proper transaction history management may lead to trust issues among buyers
- Keep your systems up-to-date to render a seamless user experience and increase customer satisfaction
GSMS and UX-Concerted Streamlining
A single real-time location and purchasing info indicator convene the incidence when put to veer human association where commerce-centric voting trigger for selling physically (current inventory) stay synonym rival governed agencies dicating their pervasive regulate consumers following bytes earnings transaction transaction contention fair working diet command stuffing would opening in n difference struggle and techn.
Streamlining UX design with robust systems, akin to GSMS, ensures transparency in stock availability and estimated delivery times thereby leading to increased consumer satisfaction and sales.
Control Savvy but Commitment Challenged: A/B Testing without Constraints
A/B testing can be a noble UX development approach, but it shouldn't branch out aimlessly. Uncontrolled A/B testing brimming with sensitive modifications at the same time may lead to customer dissatisfaction and perplexity about a brand's personality. This is particularly true for e-commerce stores aimed at the consumer market. By putting constraints on modifications thus gaining an understanding of products/ functionalities with the consumers in mind renders a focused e-commerce experience hence strengthening customer loyalty.
Navigating theConstraints in UI/UX
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Revolutionize with UI/UX Analysis at Cpluz
Barring certain tweaks and corrections along the way, UI/UX design indiscretions disproportionately reduce sales and dented brand image. At Cpluz, our expertise involves rectifying the variations between commercial UI/UX and the esoteric system of converting interfaces into platforms of succulent user experiences.
Nativity with Cpluz
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Contact Cpluz at info@cpluz.com or visit cpluz.com for professional design and hosting solutions.