Top 10 Logo Design Trends in 2020 That Are Worth Trying
Discover the latest logo design trends for 2020 with Cpluz, from abstract shapes to bold typography, stay ahead of the design curve with our expert insight - Read now.
5 min readCpluz
Top Logo Design Trends in 2020 That Are Worth Trying
1. 3D Logo Design with a Modern Twist
Incorporating three-dimensional elements into logo designs, 3D logos have become increasingly prominent. However, to avoid looking dated, designers can experiment with modern twists such as fluid motion, abstract shapes, or a mix of different materials.
Design Tips:
- Render 3D elements in a minimalist style to maintain simplicity and legibility.
- Combine 3D shapes with flat elements to create visual balance and interest.
- Experiment with different perspectives and lighting effects to give the logo depth and dimension.
2. Asymmetrical Logo Design
Breaking the norm of symmetrical design, asymmetrical logos add a touch of sophistication and emotion to a brand's image. They encourage the viewer to interact and engage with the logo on a deeper level, transforming it into a memorable symbol of a brand.
Design Tips:
- Create contrast by juxtaposing two dissimilar elements or shapes.
- Balance asymmetry by incorporating shapes or lines that lead the eye to the logo's focal point.
- Experiment with different typography styles and color schemes to enhance the emotive power of an asymmetrical logo.
3. Letterform Logo Design
Letterforms have been a staple of logo design for centuries, and their popularity continues to grow. A well-designed letterform logo conveys professionalism, elegance, and timelessness, making it a favorite among brands seeking to establish trust and credibility.
Design Tips:
- Experiment with different typography styles, incorporating unique elements or embellishments to add character to the letterform.
- Pay close attention to weight, spacing, and hierarchy to ensure the letterform is legible from various distances and contexts.
- Choose a color scheme that complements the letterform and resonates with the brand's values and personality.
4. Analog Logo Design
Digital aversion is a growing trend, and analog logo designs offer a refreshing respite from the digital world. Retro and nostalgic, these designs recall a bygone era and exude a sense of classic elegance and sophistication.
Design Tips:
- Draw inspiration from traditional printing techniques such as woodcuts, etchings, or letterpress.
- Choose a color scheme that evokes a sense of tradition and nostalgia, such as earthy tones or rich metallic colors.
- Experiment with different textures and patterns to add depth and interest to the logo design.
5. Abstract Logo Design
Abstract logo designs add an element of mystery and intrigue to a brand's visual identity. By breaking free from traditional representation, abstract logos challenge perception and encourage interpretation, making them a popular choice for forward-thinking brands.
Design Tips:
- Experiment with different shapes, forms, and textures to create a unique and memorable abstract logo.
- Use color effectively to evoke emotions and convey the brand's message.
- Make sure the abstract logo is scalable and versatile to ensure it looks great in various contexts and sizes.
6. Dynamic Logo Design with Motion
Beyond static logos, dynamic designs with motion have become increasingly popular. These animations and short clips bring brands to life and make them memorable, enhancing brand recognition and recall.
Design Tips:
- Experiment with different animation styles, ranging from simple gestural animations to intricate transitions.
- Choose colors and typography that complement the animation style and align with the brand's personality and values.
- Ensure the motion logo is scalable and versatile, working across various devices and platforms.
7. Wordmark Logo Design
A wordmark logo, also known as a logotype, consists of customized typography used to create a brand's visual identity. This trend has seen a resurgence in recent years as more brands explore the limitless possibilities of custom typography.
Design Tips:
- Experiment with unique typography styles, from serif to sans-serif, and script fonts.
- Pay close attention to spacing, hierarchy, and weight to ensure the wordmark is legible and visually appealing.
- Choose a color scheme that complements the typography and reflects the brand's values and personality.
8. Graphic Logo Design
Graphic logos, consisting of shapes, patterns, or symbols, have gained popularity in recent years. They offer versatility, flexibility, and endless creative possibilities, making them a go-to choice for brands seeking a unique visual identity.
Design Tips:
- Experiment with different shapes, forms, and patterns to create a memorable and distinctive logo.
- Use color effectively to evoke emotions, convey the brand's message, and create visual balance.
- Make sure the graphic logo is scalable and versatile, ensuring it looks great in various contexts and sizes.
9. CMYK Logo Design
CMYK or four-color process printing has been the standard in logo design for decades. However, as technology advances, alternative methods such as Pantone or spot colors offer more color accuracy and a unique touch to logo designs.
Design Tips:
- Utilize Pantone or spot colors to create unique and distinctive colors that embody a brand's personality and values.
- Choose colors that are vibrant yet legible, ensuring the logo stands out in various contexts.
- Consider environmental factors, such as vinyl stickers or rubber wristbands, where alternative color methods could be more effective.
10. Stacked Logo Design
Stacked logo designs arrange brand elements, text, or symbols vertically, adding a sense of balance, harmony, and visual appeal. They are ideal for businesses seeking a clean and sophisticated visual identity.
Design Tips:
- Create visual hierarchy by properly spacing and balancing the stacked elements.
- Experiment with different typography styles and color schemes to enhance the stack's visual appeal.
- Ensure the stacked logo is scalable and versatile, working seamlessly across various devices and platforms.
Logo design is not just about creating an aesthetically pleasing image – it's about building a meaningful connection between a brand and its audience. Whether you choose a timeless letterform or a contemporary abstract design, ensure the logo resonates with your target audience, reflects your brand values, and leaves a lasting impression.
Contact Cpluz at info@cpluz.com or visit cpluz.com for professional logo design and other creative services to help grow your business.