Top 20 Exceptional Branding Campaigns That Indian Businesses Should Benchmark

Branding campaigns play a crucial role in creating meaningful brand-consumer connections, which is why Indian businesses must take note of the exceptional branding efforts made by other notable companies. For more than two decades, Cpluz (cpluz.com) has been helping businesses craft their unique online and offline identities. Whether it is a new startup or an established brand, an effective branding campaign can make all the difference. In this article, we will dive into the top 20 exceptional branding campaigns that Indian businesses should benchmark.

1. 케이틀린 - Eco-Friendly Fashion for 'Fashionably Conscious' Consumers

Launched in 2016, kêytəl'n has since impressively become the epitome of sustainable fashion. They started by incorporating recycled polyester into their collections and are striving to eventually have no kg of plastic waste in the supply chain. To create brand awareness, they tactfully partnered with popular Indian influencers.

2. Nike India - Introducing the 'Pro Hijab'

Nike introduced the Pro Hijab in 2020, catering to Muslim female athletes. The campaign revolved around the message 'Nothing beats a Liu.' The brand used Muslim athletes in its marketing efforts, emphasizing inclusivity and diversity.

3. Britannia Nutri Choice - 'Cook Smart, Breathe Easy'

Britannia Nutri Choice launched its 'Cook Smart, Breathe Easy' campaign in 2020, targeting Indian working women who prioritize their health. Focusing on the importance of healthy cooking and breathing right, Britannia curated a series of videos geared towards educating viewers on the right ways to cook.

4. KFC - Krishan Kumar or Krishnaji

In 2013, KFC India released a series of television commercials featuring Krishan Kumar, a north Indian nickname for Krishna, with the tagline 'Krishnaji!' The ad campaign sought to reach a larger audience and connect with common man by invoking a sense of nostalgia and cultural connection.

5. Ariel - Share the Load

Bienvenu, a renowned French agency, directed Ariel's campaign to dissolve societal norms relating to household chores. With the rallying cry 'share the load,' Ariel targeted men, inducing a positive cause and gradual behavioral change among viewers.

6. Gillette - The Boy & The Man

Gillette initiated a groundbreaking campaign in India using the narrative structure of two personas - a boy and a man. Featuring an older version of the protagonist as 'the man,' it challenged the notion that societal standards restrict social masculinity.

7. Uber - Safety: A Fundamental Right

In 2020, Uber launched a unique campaign in India that proactively highlighted its user safety features. The initiative not only positioned Uber as a trusted partner but also sparked conversations about women's safety in public spaces.

8. Swiggy - 'Mood Swings'

Swiggy released 'Mood Swings' in 2019, a campaign emphasizing its intuitive and user-friendly app interface. By leveraging catchy music and appealing visuals, the brand effectively communicated its value proposition of catering to varying moods with equal convenience.

9. Airtel Payments Bank - Lucky Notebooks For Cashback

Airtel Payments Bank launched the 'Lucky Notebooks for Cashback' campaign to attract consumers with disprin-sized cashback offers. To garner attention, they elaborately structured games and promotions that rewarded participating users, promoting their services.

10. OnePlus - ROAM AND EXPLORE

OnePlus detailed the appealing landscapes of India in its 'Roam and Explore' campaign. Utilizing heartwarming stories and vibrant visuals, OnePlus was able to normalize the joy of traveling India and emphasized the role of smartphones in this experience.

11. Ola Electric - Switch. Revive.

Ola Electric made a lateral shift in its branding strategy with 'Switch. Revive.' This campaign sought to minimize awareness about climate change and promote sustainable transportation. They created installations in various Indian cities to excite users about their e-series vehicles.

12. Cadburys Dairy Milk Silk - ' Move Your Happiness

Cadbury Dairy Milk Silk introduced the campaign 'Move Your Happiness' in 2018. Catering to the urban population, they succeeded in communicating the idea that happiness lies in buying their beautiful chocolate.

13. Sprite - Nothing Beats Original

Sprite India started a massive campaign called 'Nothing Beats Original' in 2013. With the focus on being original and authentic, they deviated from rival cola brands by chronicling the unique stories and struggles of Indian youngsters.

14. bisleri - e Dustbins

Bisleri introduced its innovative e-Dustbin distribution plan to combat India's pervasive plastic waste issue. To amplify awareness about this initiative, Bisleri used influential Indian thought-leaders to communicate the importance of a clean environment.

15. Coca-Cola - Share a Coke Campaign

Launched in several countries, Coca-Cola India's 'Share a Coke' campaign made its way to India in 2014. This campaign targeted teenagers and young adults, renaming bottles with popular names in an attempt to drive sales and boost brand engagement.

16. Tata Tea -Ag Let's Break Barriers'

In 2012, Tata Tea released its 'Aag Let's Break Barriers' campaign. The commercial highlighted instances of normalized discrimination based on color. Encouraging empathy, the campaign dared viewers to face their biases.

17. Lays -Stay Hungry Stay Foolish'

Another successful campaign by Lays, 'Stay Hungry Stay Foolish', was introduced in 2019. Their narrative emphasized that true differentiation leads to substantial growth, capturing the essence of innovation in branding strategies.

18. Amul - Taste the Feeling

Amul launched its 'Taste the Feeling' campaign to emphasize the emotional facets of enjoying a cold glass of milk. Partnering with various international artists, Amul curated ads that presented heightened, emotional experiences, positioning Amul as the brand of champions.

19. Google Adsense - Train Station Billboard Ads

Google initiated an innovative out-of-the-box campaign when it started running ads on train stations billboards, attempting to double the impact of their online service, Google AdSense, on small-time bloggers.

20. L’Oréal - 'Ayurvedic Skin Care,' for Women

L'Oréal introduced a groundbreaking campaign with 'Ayurvedic Skin Care,' customizing the core of Ayurveda to the needs of the common Indian woman. Partnering with popular Ayurvedic practitioner Deepika Nitin Joshi, L'Oréal effectively conveyed the objective of adapting to the basic needs of the Indian audience.

Conclusion:

The successful branding campaigns highlighted above exemplify the potential of innovative marketing initiatives. Indian businesses can use these remarkable branding efforts as benchmarks and insight to guide their marketing strategies. At Cpluz (cpluz.com), our mission is to we look forward to bringing your brand to life. Let's get started on creating meaningful brand-consumer connections through innovative design. For more information, feel free to contact us at info@cpluz.com or visit our website at cpluz.com.