Top 3 Things You Don’t Know About Google Ads in India

Unveiling Hidden Aspects of Google Ads in India

Google Ads, the backbone of internet advertising, has been performing phenomenally in India. With millions of advertisers and billions of ads served daily, it might seem like we know everything about this platform. However, just like any other complex system, Google Ads holds some secrets that remain unknown, especially in the Indian context. Here, we'll delve into three lesser-known facts about Google Ads in India, making you a more confident and informed digital marketing expert.

1. Language-Specific Targeting

India's linguistic diversity is renowned worldwide. With over 22 official languages, targeting the right audience in their preferred language is a significant challenge for advertisers. Google Ads, to its credit, offers language-specific targeting at both the campaign and ad group level. Advertisers can choose to target specific languages or opt for broader language options such as "Hindi speakers" or "Tamil speakers" as audiences, providing a higher probability of engaging the target audience.

How to Enable Language-Specific Targeting

Starting with language-specific targeting on Google Ads can take less than five minutes. Within your campaign settings, select language targeting under the location options, and choose the languages you'd like to target. A quick suggestion here: make sure your ad content speaks the same language as your target audience to avoid language mismatch and decreased ad relevance scores.

2. Holiday Extensions in Google Ads

Vibrant festivals and holidays in India have a unique way of setting the country's market dynamics in motion. For a region dependent on festivals to a great extent, Google Ads introduced holiday extensions in India to elevate ad relevance during critical periods. These extensions allow advertisers to showcase durational promotions, such as discounts, special offers or events that apply during specific timeframes. For instance, if you're promoting a festival special that lasts for only a week or two, you can select the pre-defined holiday from the Google Ads library to make the promotion visible to seekers who search with this specific intent.

How Holiday Extensions Work

First, ensure that your Google Ads account has been granted access to the Holiday Extensions feature. Within your campaign settings, navigate to the promotions tab, and hit the “+Promotion” button to start creating your holiday offer. Save your work, and voila, the updated ad unit will be visible to potential customers looking for promotional opportunities during your selected holiday. When the holiday period concludes, remember to remove the extension to avoid displacement of your regular promotions with low relevance scores.

3. Google Ads Conversion Actions and Google Measure

Conversions, or specific actions taken by a user against your business, facilitate tracking of ROI, sales and other significant metrics. In India’s burgeoning digital landscape, accurately capturing data is more crucial than ever. Conversion actions are no longer confined to the standard form submits (such as online purchases), as new-age businesses like hi-tech service providers and lifestyle enterprises require enriched conversion insights. Additionally, Google Measure has emerged as a robust, streamlined tool providing easy-to-set-up conversion tracking and seamless integrations with Google Ads. The transformation process of transitioning from the old conversion tracking method to Google Measure offers enhanced versatility, insights, and functionality, clenching its grip in India.

Track High-Value Actions with Google Measure

Conversion actions are customized to your business, from quick promotion clicks and downloads to user sign-ups and transactions. Google Measure streamlines this process, presenting an array of easily implemented measurement setups directly from your G-suite apps. Google Measure is the perfect platform for high-value action tracking, integrating directly into Google Ads. Measure the return on your ad investment (ROAS) accurately and make necessary adjustments to your campaigns for optimal performance.

Leverage Google Ads in India with These Hidden Features

Google Ads is ever-evolving and continually rolls out new features to its platform. What may seem like limitless capabilities could contain unknown corners just waiting to be explored. Consider these three lesser-known aspects of Google Ads in India to enhance your ad campaigns, gauge their prowess methodically, and grow your ROI effectively.

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