Unlocking 5 Hidden SEO Potential On Your Indian Website

'Search Engine Optimization', or 'SEO', has come a long, long way since its inception—there's no denying it has turned into a crucial marketing tool, much sought after, by every business entity, be it in India or anywhere else. But in this vast ocean of tools, strategies, and methodologies, staying ahead of the curve isn't easy and requires continuous exploration and implementation of new, novel approaches. Adding to that, the summit of the SEO landscape is precisely not what it used to be—Google has made numerous changes in its algorithm over the years, and the SEO experts were unabashedly following each change consciously and wisely to strengthen their hold above their SEO landscape. Therefore, to keep the momentum going, it's high time to discover the hidden SEO potential of your Indian website for better search engine rankings and increased traffic. Let's dive and explore—

Incorporate Local SEO Techniques

It is an unspoken truth that Google favors websites that abide by local SEO practices. The search engine, which uses sophisticated algorithms, understands the language and the behavior of Indian users. Its algorithm promotes those websites that are optimized for the Indian audience. Therefore, focus on optimizing your website in accordance with local Indian search engine standards. You can include the country-specific keyword in your meta titles, keyword tags and in images' alt attribute for self-optimization. Besides, add Indian addresses, phone numbers and business hours of your company webpage to enhance the visibility on local search result pages.

Add Indian Languages to Your Website Content

India is a multilingual nation and includes 22 officially recognized languages in its queue. However, it is predominantly known for its Hindi and English speaking population. Providing your website content in these widely-spoken Indian languages can thus guarantee an edge in the competitive milieu of SEO, as per Google. In this way, a well-search engine optimized content can also act as a medium to align itself with a multi lingual population of India. One must consider adding your company's website content in both Hindi and English. In addition, having a sub-domain that uses Indian language as its primary language also syncs well with the search engines as they assess a website that caters to a specific population.

Optimize The Content Using Long-Tail Keywords

Indian users search more specifically than the users in the west. According to Google, Indian users mostly prefer to utilize 'long-tail' keywords i.e. the result of combining two or more keywords to make a phrase for more specific and focused content. For instance, instead of keyword like 'Fashion', you can use long-tail keywords like 'latest fashion trends in India'. These long-tail keywords can also help in attracting targeted traffic from search engines. So, a well-created content using a mix of short and long-tail keywords can bring more targeted users to your website which in turn can lead to an improved conversion rate.

Mobile Optimization for Indian Users

Fast growing market and booming smartphone industry in India have impacted internet usage in India mostly carried out on mobiles, which stood at around 500 million in December'20, according to Bloomberg. This implies that mobile optimization has become vital for every website. Using responsive designing technique, a web developer using fluid layouts and flexible images performs mobile optimization of website. Additionally, search engine giant, Google has also stated that mobile usability is a crucial ranking signal. As per Google’s study, most users who leave a mobile website and go back to the search results probably feel impatient with the page load time. Therefore, to entice you a little more, make sure your website's mobile version is lightweight and fast, with no clutter and immediate load time, conducive enough for a seamless browsing experience.

Implement Highly Relevant Schema Markup

Schema markup acts as a significant factor in search engine optimization of your website. Even though, Google puts emphasis on the content's relevance and the user experience, it significantly offers enhanced snippets vis-à-vis other websites. However, in our constant zeal to break the barrier of online marketing, we somehow missed incorporating schema markup, a key ingredient to boost online presence to serve as the first point of contact between the customer and our business. Hence, you should focus on implementing schema markup on meta descriptions and can take recourse for its relevance via Google’s Structured Data Markup Helper tool.

Conclusion/Call to Action

Indian SEO might seem like a complex beast, but with the right combination of tactics and strategies, you can achieve visible improvements in your search engine rankings and website traffic. With understanding of Google's algorithm updates and the customization of your SEO mark to state-wise and city-wise Indian standards, your chances of getting in the top pages of search engine result pages are optimized. By staying in the loop & keeping the ball in play—add the Indian languages of your website, integrate long-tail Indian keyword phrases, make your website mobile-friendly, use enhanced snippets for earning more clicks & traffic into the soul of your company and the customer in this two way street. Contact us at info@cpluz.com to optimize & revamp your website processes that will bring your brand in sync with refreshed Indian market, connecting with efficient solutions rapidly.