Unveiling the Hidden Gems of Graphic Design: 5 Indian Businesses That Thrived Post-Rebranding

Cpluz, a renowned Indian company established in 1993, has been helping businesses craft meaningful brand-consumer connections through innovative design. Rebranding, an often-overlooked strategy, can lend businesses a fresh spin, propelling them into success. Here, we delve into the world of graphic design and explore 5 Indian businesses that transformed post-rebranding.

A Look into Rebranding & Graphic Design

Graphic design is a critical component of any business's identity. When visual and verbal elements come together in harmony, it creates a powerful brand message that resonates with customers. Rebranding, in this context, represents a significant shift in a company's visual identity, targeting the potential to attract new audiences, establish key brand values, and present a sharper image of the business.

1. Cafe Coffee Day

Cafe Coffee Day (CCD), a dismal reminder of the lost coffee culture of India, filed for bankruptcy in 2020. However, it was given a second chance of life post-rebranding. The revamped CCD now sports a new and modern look, Eartheros, aiming to appeal to the increasingly health-conscious and sustainable-consumer base. The result: CCD has bounced back, making a name for itself as a green cafe chain.

2. Air India

The public sector undertaking, Air India, has also experienced a visual identity overhaul. The rebranded logo and branding reflect a sense of tradition and modernity. Striking a perfect balance between ancient and modern, the flying 'Maharajah' symbolizes resilience and adaptability. The refreshed logo, along with a new color scheme and branding elements, have contributed to Air India's comeback on the global airline scene.

3. Fabindia

Fabindia, an Indian lifestyle retail chain, professionalized its branding after rebranding to reinforce its Indian heritage. Moving from earthy tones to vibrant colors, the rebranding process aimed to balance tradition and modernity, reflecting the appeal of Indian craftsmanship. This myriad endeavor has resulted in increased foot traffic into Fabindia stores.

4. Indian Oil Corporation

India's largest oil refining and petrochemicals company, Indian Oil Corporation (IOC), has also made significant strides in rebranding. To differentiate themselves in the competitive market, IOC has developed a new visual identity featuring 'I Shine' campaign, which promotes the company's petrol pumps' bright and sleek look. A new logo designed to symbolize the consistency and reliability of the brand has also been incorporated into the redesigned visual identity.

5. State Bank of India

A multifaceted makeover for State Bank of India (SBI) incorporating local art and motifs has been observed in recent rebranding efforts. By blending history and modernity, the SBI now avails itself to a larger consumer base. This solid strategic direction resulted in a noteworthy upliftment in the perception of SBI by its customers and stakeholders alike.

Closing Thoughts

Rebranding, often fraught with challenges, provides businesses with an unparalleled opportunity to reshape their perceptions and re-engage their target audiences. Effective visual identity and branding contribute to reaping substantial rewards such as a changed market sentiment and captured market share. At Cpluz, we firmly believe that creating meaningful brand-consumer connections through innovative design is at the heart of business success.

Contact Cpluz at info@cpluz.com or visit cpluz.com for professional design and hosting solutions to propel your business towards emotional connections and sustainable results.