Web Accessibility: 5 Checks Your Site Might Be Failing [Checklist]
Discover if your site passes this Web Accessibility checklist covering contrast, keyboard navigation, alt text, and forms. Get Cpluz's expert audit tips today.
6 min readCpluz
Web Accessibility is no longer a niche concern reserved for government portals or large enterprises. It's a foundational pillar of good digital design, and increasingly, a legal and reputational risk if ignored. Think of your website as a physical storefront: if the entrance only has stairs, you've silently turned away every customer who uses a wheelchair. Digital barriers work the same way, except they're often invisible to the very teams who built them. Most businesses assume their site is fine simply because it looks polished. Looks, however, are not the same as accessibility. A visually stunning website can still be functionally unusable for a significant portion of your audience. This checklist walks through five of the most common accessibility failures we encounter, so you can evaluate your own site with a sharper, more critical eye.
A Strategic Cpluz Perspective
Most agencies treat accessibility as a compliance checkbox, something to bolt on right before launch. We view it differently at Cpluz. Our approach centers on what we call the "P-E-R" Framework: Perceivable, Equitable, Resilient.
Perceivable asks whether every user, regardless of sensory ability, can actually receive your content, whether that means alt text for images or captions for video. Equitable goes a step further than basic compliance; it asks whether the experience is genuinely comparable for someone using a screen reader versus someone browsing visually, not just technically permissible. Resilient asks whether your accessibility choices hold up as your site evolves, rather than degrading with every new plugin or content update.
The counter-intuitive part of this framework is our insistence that accessibility audits happen during the design phase, not after development. A mistake we often see businesses in the tech sector make is treating accessibility as a quality-assurance task at the end of a project. By then, fixing color contrast or navigation structure requires expensive rework. When we redesigned the approach for one of our retail clients, we discovered that building accessibility into the wireframes actually accelerated the overall build, because developers weren't retrofitting fixes into finished code.
1. Is Your Color Contrast Failing Silently?
Yes, low color contrast is one of the most common and most overlooked accessibility failures. Light gray text on a white background might look elegant to a designer, but for users with low vision or color blindness, it can render entire sections unreadable. The World Wide Web Consortium's guidelines set clear minimum contrast ratios for text against its background, and many otherwise beautiful sites quietly fall short.
What they did: A mid-sized consulting firm we worked with had a sleek, minimalist homepage with pale blue text on a white background. Why it worked (or didn't): It photographed beautifully in pitch decks, but usability testing revealed a meaningful chunk of visitors couldn't comfortably read their value proposition. Lesson for your business: Aesthetic restraint should never come at the cost of legibility. Test your contrast ratios before you fall in love with a color palette.
2. Can Someone Navigate Your Site Without a Mouse?
Keyboard navigation is a fundamental accessibility requirement, and a surprising number of sites fail it entirely. Users with motor impairments, and many power users besides, rely on the Tab key to move through interactive elements like links, buttons, and form fields. If your custom dropdown menu or image carousel can't be operated without a mouse, you've excluded a real segment of your audience.
A few common culprits behind this failure:
- Custom-built components (sliders, modals, accordions) that ignore keyboard focus entirely
- Focus indicators removed for aesthetic reasons, leaving keyboard users unable to see where they are
- Skip-navigation links missing, forcing users to tab through an entire header before reaching content
3. Does Every Image Tell Its Story to Screen Readers?
Alt text is the mechanism by which screen readers describe visual content, and its absence is one of the most persistent gaps we encounter. Every meaningful image on your site needs a concise, descriptive alt attribute. Decorative images, by contrast, should be marked so screen readers skip over them, preventing unnecessary clutter for the user.
In our work with fintech clients at Cpluz, we've found that product screenshots and infographics are the most frequently neglected. A pie chart showing quarterly growth means nothing to a screen reader user if the alt text simply says "chart." Craft alt text that conveys the actual information, not just the presence of an image.
4. Are Your Forms a Dead End for Assistive Technology?
Forms without properly associated labels are a common and costly accessibility failure. When a text field lacks a coded label connection, a screen reader user may have no idea what information is being requested. This turns something as routine as a contact form or checkout page into an impassable wall.
Why does this matter so much? Because forms are usually where conversions happen. A mistake we often see businesses in the e-commerce space make is prioritizing visual form design, drop shadows, custom placeholders, floating labels, without verifying that the underlying code structure remains accessible. Elegant visuals and accessible code are not mutually exclusive; they simply require deliberate, tailored attention.
5. What Happens When Your Site Loses Its Stylesheet?
If your site becomes an unreadable jumble without CSS, its underlying HTML structure has failed. This is a revealing diagnostic test: disable your stylesheet and see whether the page still makes logical sense when read top to bottom. Proper heading hierarchy, semantic HTML elements, and a logical reading order are foundational, not optional extras.
Our team's analysis of dozens of client audits revealed that sites built on rigid visual templates, rather than semantic structure, consistently score worse here. It's well documented that search engines and assistive technologies both rely heavily on this same underlying structure, meaning accessibility improvements often produce SEO benefits as a natural byproduct.
Frequently Asked Questions
Q: Is web accessibility a legal requirement in India?
A: While India's specific digital accessibility regulations continue to evolve, businesses serving international markets or government contracts increasingly face binding accessibility standards, making early compliance a strategic advantage rather than a mere formality.
Q: How often should we audit our site for accessibility?
A: We recommend a comprehensive audit at least twice a year, alongside spot checks after any major redesign or content overhaul, since new features can silently introduce new barriers.
Q: Does improving accessibility actually help SEO?
A: Yes, many accessibility best practices, like semantic headings and descriptive alt text, directly overlap with what search engines use to understand and rank your content.
Q: Can accessibility improvements hurt our site's visual design?
A: Not when planned strategically. Accessible design and striking visual design are complementary goals, and a thoughtful framework can achieve both simultaneously.
About the Author
Rajendaran is the Lead Digital Strategist at Cpluz, where he blends creative design with data-driven marketing strategies to help Indian businesses build powerful and profitable online presences. He has guided numerous Indian businesses through practical accessibility audits, helping them build websites that are both visually compelling and genuinely usable for every visitor.
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