Why 80% Of Websites Suck At UX Design In India - And How To Fix It

Why 80% Of Websites Suck At UX Design In India - And How To Fix It

India is a melting pot of innovation and technological advancement. However, as of today, a significant portion of Indian websites severely lack in User Experience (UX) design, hampering the growth of businesses in the country. In this article, we will highlight the primary reasons behind this scenario and explore possible solutions for rectifying the same.

The Reasons Behind Poor UX Design In India

A plethora of surveys, reports, and analyses have emerged over the years, chronicling the statistics of poorly designed websites in India. Notably, the user experience of the digital world impacts every stratum of individuals - be it the 60-year-old grandmother learning to use a smartphone or an 18-year-old tech-savvy youngster seeking entertainment online.

Tales of Over-Design

Design is an art in its own right and thereby limited to the intuition and taste of designers. Sometimes designers might be inclined towards creating a look that appeals to them rather than focus on optimizing the usability. This practice, popularly known as 'over-design,' often ruins the functionality and user experience of a site. Starting with understanding the needs and behaviors of the target audience helps in bringing out solutions that are minimalist, efficient, and clean - the crux of good UX design.

Insufficient Testing and Iteration

Designing a site or a product isn't a one-time process but a continuous loop of designing, testing, and iteration. Unfortunately, many businesses in India do not invest adequately in comprehensive usability testing and iteration. Despite post-launch traffic statistics, without extensive user testing and continuous feedback, UX design remains stagnant. This could be due to a lack of resources in terms of both budget and time or inefficient collaboration between the design and development teams.

The Universal Uptoness - Lack of Mobile Responsiveness

Another significant reason behind the prevalent poor UX design in India is the dogmatic lack of mobile responsiveness in websites for years. A study proved that up to 60% of web traffic originates from mobile devices, and neglecting this substantial user base could result in substantial business loss. Mobile responsiveness is not just as a feature but an urgency - designing websites that convert well across various device sizes is of utmost importance. Poor mobile user experience has stymied the growth of many businesses, making it imperative for designers to focus on creating seamless website layouts for mobile devices.

About Cpluz

Cpluz, established in 1993, has revolutionized the design and digitization landscape of India. Bringing unique, innovative, and insightful design solutions to clients, Cpluz prioritizes creating potent brand-consumer connections. An epitome of inclusivity, humanistic approach, and adaptability, Cpluz provides a wide range of services – Logo design, Graphic Design, Web Design, Digital Printing, and Server hosting & Management. Consulting with Cpluz could be the key to a magnificent leap in your business's growth.