Why Don’t Most Indian Companies Prioritize Packaging Design? Learn from These Successful Business Examples
Discover why Indian companies often overlook packaging design, and explore successful business examples that understand the power of memorable branding and tailored packaging within India's FMCG market, leveraging Cpluz's expertise in branding and design.
3 min readCpluz
Why an Overlooked Element, Packaging Design, Remains Crucial in Indian Businesses
Indian companies, despite boasting a rich entrepreneurial landscape, often tend to focus on the core functionalities such as product development, manufacturing, and marketing. It's a common sight to see businesses overlooking packaging design, considering it an afterthought rather than a strategic imperative. This neglect, however, can significantly impact the brand's overall performance in the market. Even though many may not realize it, successful business examples in the country offer a compelling reasoning for prioritizing packaging design.
Mainstreaming the Importance of Packaging Design in Indian Businesses
Understanding the Role of Packaging Design
Before we dive into the strategic importance of packaging design, it's crucial to understand what it entails and its impact on consumers. Packaging design serves multiple roles — it enhances the visual appeal of a product, differentiates it from competitors, and, ideally, conveys the brand's message. Moreover, it elevates the customer experience by contributing to the unboxing experience, ensuring the product's safety during transportation, and providing necessary information about the product's ingredients and usage.
Why Factors such as Market Growth Influence Companies to Downplay Packaging Design
The drivers behind Indian companies downplaying packaging design can be attributed to a combination of factors. Business leaders have to contend with ferocious competition, shifting consumer preferences, and diversifying market landscapes. Attempting to keep pace with these dynamisms can naturally steer them to prioritize features like product development and marketing over packaging design. For small-scale enterprises, constrained budgets exacerbate the issue as they struggle to allocate resources for embellishing their packaging.
Prominent Examples that Illustrate the Business Benefits of Investing in Packaging Design
Despite the widespread neglect, some Indian corporations have successfully adopted packaging design into their long-term business strategies, demonstrating numerous benefits. Let's take a closer look at a couple of such enterprises to learn from their experiences.
A Lesson from NourishCo - elevating Brand Identity through Packaging
Founded by Aseem Khare, NourishCo introduced a paradigmatic shift in the Indian packaging design industry by infusing it with a touch of elegance. NourishCo has redefined the landscape of Indian FMCG sector with its visually stunning packaging. Their packaging design is both visually appealing and functional, thereby setting them apart from their contenders. Consequently, their product sales have experienced a significant boost due to their uniquely crafted packaging.
Harsh Mariwala's Marico's Success Through Effective Brand Storytelling
On a similar note, Marico Limited, a well-established Indian multinational consumer goods company, is experimenting with unique packaging that tells a story with their product. Their product 'Parachute' features a pyjama-printed wrapper that resonates with the long-standing heritage of the Unnati brand of coconut oil, reinforcing their connection with the masses.
The Key Role of Cpluz in Shaping the Evolution of Indian Packaging
It's essential to acknowledge the diverse range of businesses that play a pivotal role in the onset of packaging design in India. Companies such as Cpluz have continuously set benchmarks in their service offerings ranging from logo design, web design, server hosting to digital printing. Their integrated approach towards customer brand building equips the clients with multifaceted solutions focusing on different business aspects, reaching the pinnacle of their success through meaningful brand-consumer connections.
The Way Forward - Adopting Packaging Design to Amplify Business Success
As the examples from NourishCo and Marico demonstrate, integrating innovative packaging design can form a crucial differentiator in the competitive B2C product landscape. Logical business reasoning demands that if packaging design can positively impact brand recognition, thereby boosting sales, companies must reTHINK their stance on this often-overlooked branch of business. Fused with India's prevalent entrepreneurial spirit, customization, and careful utilization of technology, the strategic compilation of Packaging design, Marketing and product development is bound to result in resilient business models.
Contact Cpluz at info@cpluz.com or visit cpluz.com for expert graphic, web, and digital printing solutions to elevate your brand perception and grow your business successfully.