Why Your New Year’s Resolution for Digital Marketing Needs to Be Blocked

New Year's Resolution for Digital Marketing and Why It Needs to Be Blocked

In the advent of each new year, businesses indulge in making New Year's resolutions to overcome poor outcomes. For digital marketing purposes, one of the most common resolutions is to be more active on social media. However, while taking up social media marketing may have worked in previous years, it is no longer profitable due to its overcrowded state.

The Problem with Social Media Marketing in the Digital Era

Social media is ubiquitous and a part of our daily lives. According to the statistics from 2023, an average adult spends approximately five hours and 50 minutes per day on the internet, with social media taking up most of this time. As a result, the line between personal and professional life continues to blur. Considering this, taking up social media only for marketing purposes doesn't relate well with the concept of personal time off, leading to an unhealthy obsession and inflexible schedule rather than work-life balance.

Overcrowding and Competition on Social Media

There are more than four billion active social media users worldwide. This number continues to grow, making it a saturated platform for marketing. With so many users vying for attention, reaching potential customers has become increasingly difficult. Despite this, most traditional companies view social media as an instant solution for marketing requirements, continuing to engage in repeated marketing endeavors that offer little or no returns.

Hawthorne Effect

Hawthorne Effect is a theory in psychology suggesting that participants will change their behavior because they know they are being observed. The same applies to social media influencers marketing on various platforms. Brands that recruit influencers end up looking at the effect of their actions instead of looking into the underlying issue. While influencers undoubtedly attract more attention, there's a high probability that the success could be due to the Hawthorne Effect and not the actual quality of the product.

The Shift in Focus - Consumer and Employee Engagement

Instead of relying on New Year's resolutions to improve marketing resolutions, it's more suitable to focus on instant solutions that can significantly boost your company's online presence. This includes implementing initiatives that boost sales such as email marketing, bespoke content creation, Search Engine Optimization (SEO), lead generation or focusing on employee engagement. The idea revolves around crafting a personal and meaningful connection with customers and having a personal experience that lingers in a customer's memory.

Conclusion: Why You Need to Block Hasty Digital Marketing Resolutions

Finally, by focusing on creating meaningful connections with clients over a fleeting rush of social media popularity, you can make real, impactful change. Moreover, improved employee engagement can lead to motivating and satisfied staff, which echoes positively throughout the organization. Therefore, think of setting goals for your New Year's resolution with a timeout from 'digital marketing' – block any hashtags that distract from the need of envisioning better solutions for a lasting impact.

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