Your Indian Business’s Website is Losing 20% Revenue Due to These UI/UX Mistakes
Boost Indian business website revenue by 20% | Identify & rectify UI/UX mistakes with Cpluz's expert digital solutions for an enhanced user experience.
3 min readCpluz
Indian Business's Website is Losing Revenue: UI/UX Mistakes Exposed
Every online presence of an Indian business holds a pivotal role in attracting potential customers and converting them into paying consumers. With over 50% of the traffic being directed to websites, creating a user-friendly interface alongside having a good User Experience (UI/UX) has become the need of the hour. It is, however, shocking to note that Indian businesses are losing up to 20% of their revenue solely due to insensible UI/UX mistakes on their websites.
Key Mistakes Causing the Reverberations
The tragic consequence of a poorly designed website is nowhere limited to mere aesthetics. Instead, such websites serve as a stepping stone for users to quickly hits the 'back' button, ultimately reducing the site's bounce rate as users lose interest. Based on survey data, Websites with poor UI can see as many as 50% of its visitors abandon their journey within seconds of hitting the site. Let us take a look at several prime culprits of a poorly designed site, leading to a reduction in revenue for Indian businesses.
Design Elements
As an Indian business, it is detrimental to remember the significance of web design. Not knowing how proper design elements convert users is detrimental to any entrepreneur. Images that are either too small or too exaggerated can make a world of difference, shifting the focus away from enticing prospects. Hence, the importance of exploring size control while maintaining high-resolution images. Although it may seem intrinsic, keeping the alignment right, i.e. left justified, can dramatically reduce the bounce rate by decreasing the user's mental effort.
Inadequate Navigation
Even with the rapid technological advancements, many Indian businesses continue to ignore the presence of intuitive and accessible navigation on their websites. In any case, website navigation acts as a bridge between numerous pages and sections. A disorganized or unstructured layout can prompt the user to impatiently leave the site, impacting the brand image and leading to reduced engagement and conversion. A well-designed menu with fewer options can help avoid this issue, leading to a smoother user experience.
Slow Load Time
A direct consequence of poor website design is a slow load time. A website that takes an inordinate amount of time to load often experiences a high bounce rate. For instance, Google's AMP AMP (Accelerated Mobile Pages) and Facebook's Instant Articles are built to reduce server load times, or, in other words, optimize the reading experience. So each moment’s delay leads to a lower conversion rate for businesses, which can easily amount to tens of thousand of lost revenues in a day.
Solutions for Indian Businesses
Fortunately, UI/UX mistakes can be rectified. Indian businesses can adopt the following advise to give their revenue a much-needed boost.
Create Contextually Relevant and Aesthetically Pleasing Designs - Making optimal use of minimalistic and 'Web 2.0' design elements to provide a visually appealing and contextually relevant user experience, which should be an utmost priority for Indian Businesses.
Ensure Intuitive Navigation - Although it may sound common sense but it plays an integral part in reducing bounce and increasing conversion rates. Intuitive Navigation makes it easier for users to explore the website and find the desired information within seconds.
Optimize Images and Reduce Server Load Time - Prioritizing image-resolution control, and employing various techniques like Compression for the necessary elements and Code Splitting for significant user interactions all aid in achieving the desired load time.
Summary
UI/UX mistakes on websites of Indian businesses have come to be a significant deterrent in converting online users into potential consumers. Prioritizing the above pointers to design an informative yet appealing website can prove to be beneficial in the long run. It's crucial to adopt a user-centric UI/UX approach that reduces bounce rates and ensures the success of businesses. At Cpluz, we take pride in offering innovative design services that not only satisfy your needs but also assist you in producing meaningful brand-consumer connections.
Contact Cpluz at info@cpluz.com or visit cpluz.com for professional design and hosting solutions.