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Brand Naming

What is Brand Naming ?

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.

What Makes a Good & Brand Name ?

It's vital that the name is distinctive, authentic, memorable, enduring, and defensible, so it resonates with your target audience, sticks in their minds, builds and maintains trust with your consumers, and remains relevant as your company evolves.

Ideally, you want something that's: Meaningful: It communicates your brand essence, conjures an image, and cultivates a positive emotional connection. Distinctive: It is unique, memorable, and stands out from your competitors. Accessible: People can easily interpret it, say it, spell it, or Google it.

What is brand naming strategy ?

Brand names should be chosen carefully since names convey images. A good brand name should evoke positive associations, be easy to pronounce and remember, suggest product benefits, be distinctive, use numerals when emphasizing technology and should not infringe on an existing registered brand name.

And we carefully and made with care for you.